Farther deepens New York presence with $150M boutique firm

Farther, the tech-focused wealth management firm, has unveiled a new deal to expand its profile in New York.

On Tuesday, it announced a deal transitioning Pleasant Street Wealth Advisors, a New York-based boutique firm, into its network, adding $150 million in AUM.

This transition is part of Farther's strategy to enhance its client services through advanced technology and comprehensive wealth management solutions.

The integration will provide Pleasant Street’s clients with access to Farther’s sophisticated wealth platform, which offers a comprehensive view of finances and assets.

The platform includes real-time asset visibility, access to alternative investments, and automated financial planning tools. It also lets clients connect with their wealth advisors, CPAs, estate attorneys, and brokers, and utilize a range of customizable investment options to achieve their financial goals.

“We’re proud to welcome the esteemed Pleasant Street Wealth Advisors team to Farther,” Taylor Matthews, co-founder and CEO of Farther, said in a statement.

Matthews spoke out against the wealth industry long-drawn struggles against legacy and fragmented tech and reaffirmed his firm’s commitment to provide advisors “with modern financial technology to deliver greater returns for their clients.”

Farther touts its all-in-one platform as a solution to eliminate the inefficiencies of traditional financial technology by removing operational hurdles and empowering advisors with actionable insights. The firm provides solutions ranging from streamlined onboarding and automated money movement to sophisticated portfolio management and tax optimization tools.

Financial advisors at Farther benefit from powerful lead generation services, which support business growth. The firm says its platform allows advisors to dedicate 90 percent of their time to client interactions and prospecting, compared to just 33 percent at traditional firms.

"Pleasant Street Wealth Advisors is thrilled to join Farther, expanding our service offerings and delivering enhanced value to our clients," said Taylor Nissi, partner at Pleasant Street Wealth Advisors.

Underscoring her firm’s history of “providing tailored financial solutions providing tailored financial solutions for high-achieving professionals and business owners” since 2018, Nissi expects her firm will “elevate our service delivery and offer even more comprehensive solutions” as it integrates into Farther's platform.

This partnership builds on the momentum Farther has created in 2024, with the firm recently announcing that it's breached the $3 billion AUM mark.