Householder Group makes two acquisitions, reveals $1B in new client assets

An aggressive nonorganic growth strategy that began in 2019 has boosted new client assets by more than $1 billion for Householder Group.

The national financial planning specialist has announced its latest acquisitions – American Financial Services and The IRA Specialists – with a combined $150 million in total client assets. These are Householder Group’s 12^th and 13^th acquisitions in the past five years.

American Financial Services is based in Plano, Texas, and was founded by Barbara Barton, who said putting clients first and the flexibility to respect her processes and business model were among the decisions to join Householder Group.

“The support they provided throughout the transition has been unmatched,” she said in a statement. “Every member of their team has been sincere, kind, and dedicated to the ongoing success of my business. They have under-promised and over-delivered every step of the way. Most importantly, they are allowing me to continue servicing my clients after the sale. This is contributing to a seamless transition and has increased client retention.”

The IRA Specialists is led by a 33-year veteran of the financial services industry, Bob Folan, president and CEO of the Centennial, Colorado, firm.

“Barbara and Bob have built strong practices, helping their impressive rosters of clients reach their financial goals. These are exactly the type of businesses we look to bring into the Householder family,” said Renee Farida, chief operating officer at Householder Group. “I have been in touch with both advisors over the years, keeping them up to date on all the great things going on at Householder Group. They were well versed on our unique value proposition for advisors looking to ease out of the business, while making sure their clients are well cared for over the long term. When the time came for them to seriously consider retirement, we were their first call.”