Asset managers want to expand their advisor channels and offer more resources

Asset managers want to expand their advisor channels and offer more resources
Independent and hybrid RIAs are in focus as managers look to broaden their product distribution
JUL 13, 2023

Asset managers are keen to engage with the growing clout of independent and hybrid RIAs and will ensure that they provide the right resources in return.

Expanding product distribution is a priority for 85% of asset managers polled by Cerulli Associate,s followed by rolling out customized investment solutions (50%), including, but not exclusively focused on, equity direct indexing.

“As more advisors look to add personalization to their practices, being able to personalize beyond just equities through a multi-asset-class solution will become an important capability for managers touting personalization and customization,” Matt Belnap, associate director at Cerulli, said in a statement.

ACTIVE ETFS AMONG NEW VEHICLES

Another priority is creating new vehicles (46%), with 62% citing active exchange-traded funds, which many asset managers have not really investigated so far, meaning significant work is required.

“The relative tax advantages of the vehicle, combined with increased advisor comfort with ETFs in client portfolios, make active ETFs an attractive proposition for asset managers,” Belnap explained.

Other key product areas for asset managers in the months ahead are model-delivered separate accounts (50%), interval funds (46%), and collective investment trusts (42%).

 “While interest in these types of products could be managers just looking to add where they currently have gaps in their lineup, careful consideration of whether there is appetite for these types of products at distribution partners will lead to a better chance of success for asset managers when they do come to market,” Belnap concluded.

Latest News

Citarell to spearhead Northeast sales growth for Easterly
Citarell to spearhead Northeast sales growth for Easterly

John Hancock veteran has more than 30 years of industry experience.

Hightower Advisors chief Oros to step down, Goldman Sachs 'lifer' is replacement
Hightower Advisors chief Oros to step down, Goldman Sachs 'lifer' is replacement

New leader takes over a firm that has seen remarkable transformation.

Why aren't investors celebrating stellar US earnings season?
Why aren't investors celebrating stellar US earnings season?

Tariffs, rates are overshadowing what should be a positive period.

Gold declines for second day following comments from Fed’s Powell
Gold declines for second day following comments from Fed’s Powell

Record rally for bullion is on hold for now as investors weigh outlook.

BlackRock hopes to end dispute with FDIC over bank stakes
BlackRock hopes to end dispute with FDIC over bank stakes

The deadline for an agreement has already been extended twice.

SPONSORED Taylor Matthews on what's behind Farther's rapid growth

From 'no clients' to reshaping wealth management, Farther blends tech and trust to deliver family-office experience at scale.

SPONSORED Why wealth advisors should care about the future of federal tax policy

Blue Vault features expert strategies to harness for maximum client advantage.