Alternative investments, from private equity and private credit to real estate, are becoming a standard part of wealth management. That is a welcome evolution. For decades, the investments that showed up in a client's account were largely the ones a brokerage firm created or distributed. Today, advisors can choose from a full spectrum of assets and an equally wide range of ways to own them.
But the access conversation has moved faster than the disclosure conversation. Until the industry clearly spells out how long investors may be locked in, alternatives will keep producing the kind of painful surprises we saw this year.
I'd start by questioning the term itself. An alternative to what, exactly? Gold has been around at least as long as stocks and bonds. Real estate is older still; in feudal times, the head of a community owned the land and everyone else rented from him. Historically, these assets are not alternatives at all. The label emerged because stock and bond issuers dominated what investors could buy. As that dominance has faded, other asset classes have re-entered the mix.
That matters because the label pushes advisors to start with the product. The right sequence runs the other way: define the client need, then the asset class, then the vehicle, and only then the provider. Real estate shows why. A client can own property directly as a hard asset, with a few partners, through a publicly traded real estate investment trust or through a private equity fund. Same asset class, very different risk, cost and liquidity profiles. Suitability ultimately comes down to time horizon and risk tolerance.
Liquidity and tax efficiency are both cited as top concerns when selecting alternatives, but they are two different schools of thought. Trying to optimize both at once can be counterproductive, because each is subordinate to the client's primary goal.
A client who needs cash for a real estate closing or a wedding should care far more about timely access than tax efficiency and should accept that accessibility may cost some yield and some tax benefit. The opposite also holds. In a qualified account such as a 401(k), an individual retirement account or a cash balance plan, tax efficiency is largely built in, and the investment mix should take advantage of that environment.
Consider a 40-year-old making long-term contributions to a 401(k). Those dollars may not be touched for three decades. In that context, daily liquidity has little value. It is up to the advisor and the client to set the hierarchy of what matters and then choose the instrument that fits it.
Evergreen and semi-liquid funds have lowered the barriers to private markets, and that is a genuine opportunity when the structure is used correctly and the investor understands it. Illiquidity is part of the return engine. When managers don't have to hold cash for withdrawals, they can invest with longer time horizons, and the potential for higher returns follows.
Problems arise when the liquidity a client needs doesn't match the liquidity a fund provides. Either the sponsor didn't fully disclose the limits, or the investor chose not to hear them. We saw that this year as redemption requests overwhelmed several large private credit funds, and as some fund net asset values (NAVs) came under pressure less because of the underlying loans than because of the need to raise cash. It is not a pretty situation.
My rule for clients is simple. Before committing to an illiquid investment, assume you cannot access that money, and treat it as though it doesn't exist for a decade or two. Keep paying attention but manage your expectations about access.
For advisors still on the sidelines, my message is not to rush in. Novelty often brings high costs, loosely defined structures and hidden risks that simply haven't surfaced yet, particularly in special purpose vehicles. Simpler and lower cost is always a good idea. Look past the uniqueness of the wrapper and focus on the underlying asset thesis and the assets inside the structure. The same discipline explains why fixed income still belongs in your clients' portfolios.
The structural fix I'd most like to see is a standardized disclosure form, signed by the investor, that states plainly that the money likely cannot be accessed for five, 10, 15 or 20 years, and that the higher return potential is the compensation for that lockup. The investor gains complete transparency about access. The manager gains the confidence that a rush to the gates won't force fire sales that hurt everyone who stays.
Clear terms would serve clients, advisors and managers alike, and they belong at the center of a better approach to retirement planning conversations. If the industry codifies that understanding, alternatives can truly flourish.
Mercer adds specialized equity compensation tech and Big Four tax talent as UHNW demand for integrated tax planning intensifies.
Two CFP and CFA credentialed advisors unite planning and markets expertise under a new Richmond practice.
When the largest RIAs recruit for AI, they name Copilot, ChatGPT and Claude in job posts far more often than advisor-specific fintechs, Caddi data shows.
Bicknell said that Mariner's Humanity Labs partnership is key to growing his mega-RIA from 70,000 to 500,000 households by 2028.
Final rule moves roughly two-thirds of SEC-registered RIAs under the Regulatory Flexibility Act’s small-business lens, up from about 3%.
Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.
As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor