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No easy choices for investors looking to buck the herd with contrarian funds

Offerings from Fidelity, Columbia, Janus and others look for inflection points of maximum pessimism about a particular stock or industry.

Most investors consider themselves to be contrarians, just as most people think of themselves as above-average drivers, moderate voters and sensible shoppers.

What should advisers do when clients want a contrary mutual fund? Remind them that few mutual funds dare to put the word “contrarian&

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