Beyond the junk label: mastering high-yield bonds to deliver client value

Beyond the junk label: mastering high-yield bonds to deliver client value
From seeing past credit ratings to selecting the right vehicle and educating clients, advisors who strategically use high-yield fixed income can build credibility and confidence.
JAN 28, 2025
By  Mike Kurz

Once underappreciated and often relegated to the fringes of investment portfolios under the derogatory moniker "junk,” high-yield bonds have matured into a vital asset class for well-built portfolios seeking long-term attributes that attract prospective investors. With over $1.5 trillion in global issuance, they offer compelling opportunities for enhanced income and potential portfolio gains. Yet, their complexity and inherent risks demand a more thoughtful and calculated approach from advisors looking to deliver value and maintain trust.

High-yield bonds are not just about yield – they’re about navigating a spectrum of risk and opportunity. The journey begins with credit ratings, which provide a baseline but often fail to capture the full picture. Advisors who excel in this space go beyond backward-looking ratings, diving into the underlying drivers of bond performance. Industry disruptions, the risk appetite of investors, leadership changes, or hidden liquidity constraints can all significantly impact a bond’s value, regardless of its assigned rating.

To effectively guide clients, advisors must embrace a forward-looking perspective, stress-test portfolios against potential scenarios, and articulate how these bonds fit within broader financial objectives. This can be achieved through the exploration of sophisticated certifications that provide the education and tools advisors need to master high-yield analysis, enhancing both their expertise and client outcomes. This nuanced approach builds confidence and ensures recommendations align with each client’s unique risk tolerance and return expectations. Advisors equipped to master these intricacies stand out as leaders in delivering value net of fees and navigating an evolving financial landscape.

Three pillars of high-yield analysis

Successful navigation of high-yield bonds requires a multi-dimensional approach that integrates:

  • Fundamental credit analysis: Gauge issuers’ financial health through metrics like interest coverage and debt-to-EBITDA ratios. Dive into bond covenants to identify protections that mitigate default risk, safeguarding principal investments.
  • Relative value assessment: Evaluate yield spreads among similar bonds to spot periods of dislocations. For example, bonds mispriced due to temporary industry disruptions or misunderstood risks can present attractive opportunities for buyers or danger for bond holders.
  • Macroeconomic awareness: High-yield bonds are particularly sensitive to economic shifts. Monitoring inflation, interest rates, and broader credit market conditions equips advisors to proactively adjust strategies and blend these securities within a diversified bond portfolio.

When these pillars work in harmony, advisors are better positioned to uncover value, anticipate risks, and guide clients through important portfolio decisions with great confidence.

Strategic implementation: choosing the right vehicles

Custom bond portfolios are potential options for ultra-high-net-worth clients as bespoke portfolios of individual high-yield bonds enable direct customization of risk-return profiles, tax efficiency, and strategic tilts. Unfortunately, this approach often saddles the advisor or team with a possibly uncompensated burden of managing numerous individual fixed income securities.

Beyond individual bond investments, advisors have two primary options for incorporating high-yield exposure into client portfolios: passive funds like ETFs and actively managed funds, each with its own unique advantages. ETFs provide cost-efficiency, liquidity, and transparency, making them ideal for broad exposure across sectors. However, the nature of passive ETFs following an index limits internal responsiveness to shifts in risks, positioning them better for broad exposure to the asset class.

Actively managed funds, on the other hand, are designed to navigate market conditions with active security selection and real-time adjustments to credit quality and market conditions as led by the fund manager. The typically higher management fees pay for active portfolio managers and they are better suited for clients seeking to capitalize on nuanced market shifts and the portfolio manager’s fund objectives. These active managers must anticipate potential risks and opportunities as reflected in bond prices to gain investor confidence and attract investments.

For many advisors, a combined approach that leverages passive ETFs for core exposure and actively managed funds for targeted opportunities strikes an effective balance between liquidity, cost, and precision.

Beyond fixed income: innovative high-yield strategies

High-yield bonds don’t exist in isolation—they can amplify broader portfolio strategies. Advisors can elevate their value proposition by integrating innovative approaches such as:

  • Barbell strategies: Pair similar percentage of high-yield bonds with low-risk assets like investment-grade bonds or cash equivalents, smoothing volatility while preserving income potential.
  • Private credit integration: Blend high-yield bonds with senior secured loans to gain exposure to a varied source of risk capital while capturing potential premiums and diversifying income sources.
  • Structured notes: Tailor risk-reward profiles using structured notes linked to high-yield indices, offering downside protection and enhanced yield potential with a set return profile.

Each of these strategies above can be particularly impactful for investors and retirees seeking increased income or aiming to drive additional portfolio optimization through diversification.

The advisor’s role: leadership amid complexity

While high-yield bonds may offer the potential for equity-like returns with distinctive bond-like traits, they come with unique challenges, including liquidity risks and vulnerability to sector-specific economic downturns. Advisors who guide clients through these complexities – educating them on potential pitfalls, aligning allocations with long-term goals, and managing expectations – position themselves as trusted partners.

By adapting portfolios to evolving credit markets, economic shifts, and high-yield exposure, advisors and their team members can elevate their expertise and deliver enduring value that drives future successes. Whether recommending individual bonds, passive ETFs, or actively managed funds, you can solidify your advisor team as a strategic portfolio leader. 

High-yield bonds are more than an asset class – they’re a proving ground for your advisory skills and an opportunity to differentiate your investment processes and client outcomes in the marketplace. Advisors must serve as both educators and strategists, demystifying the complexities of high yield investing while positioning portfolios to drive the most critical investment successes for your clients and their family.

 

Mike Kurz, CIMA, CPWA, RMA, CFP, CAIA, is the director of programs at the Investments & Wealth Institute.

 

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