Our responsibility to improve the reputation of our profession
Financial advisors labor against an industrywide reputation that’s as poor as that of the legal profession, which means that far too many people who could use our help don't trust us.
Eight years ago, I was at a conference and one of the speakers said, “If you provide optimum service to your clients, you’ll have a 98% retention rate, but if you ignore them, it [only] drops to 94.”
While there’s a dark truth to that statement, the flip side is that most firms are only g
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