Just getting a designation isn’t enough
Getting a designation in a topic doesn’t make you an expert; advisers must continue to learn about their niche, says Chris Chen, who specializes in working with women going through a divorce.
Niche advisers should demonstrate their expertise
Advisers setting up a niche practice should not only be expert in their topic, but be sure to demonstrate their knowledge, whether that’s by blogging or doing seminars or podcasts, says David Foster of Gateway Wealth Management in St. Louis.
Choose a niche by deciding what you’re passionate about
Advisers who want to build a niche practice should focus on something they’re passionate about, says Jared Reynolds, co-founder of WR Wealth Planners, who targets professional bass fisherman.
RPA M&A deals aren’t about riding off into the sunset
Although there's a perception that retirement plan advisers who sell to aggregators are those nearing the end of their careers, Peter Campagna, a partner at Wise Rhino, says aggregators are looking for 'growth partners,' not just assets.
Studying up on ESG
Retirement plan advisers who are using ESG in plans should not only educate themselves, but their clients and plan participants as well, says Michael Young of US SIF. He notes that there are now designations available on this topic.
Financial wellness tips for RPAs
Retirement plan advisers offering financial wellness programs should get “very personal” by using data and analytics to capture the unique situations of plan participants, suggests Abigail Benham of John Hancock's retirement division.
Deepen relationships by leveraging ‘micro events’ for clients
Provide virtual and live options and make events personal for small groups of clients, says Theresa Gralinski, Hightower's executive director of events and thought leadership. Episode three of the three-episode Triple Play: Back to the Office series.
Hybrid engagement requires reimagined work schedules and roles
Businesses need to adapt processes and technologies as they integrate remote and in-office workers, says Ben Harrison, head of advisor solutions at BNY Mellon | Pershing. Episode two of the three-episode Triple Play: Back to the Office series.
Office changes like remote lobby check-in are part of new normal
Episode one of the three-episode Triple Play: Back to the Office series. Shannon Spotswood, president of RFG Advisory walks us through physical updates needed for an office.
Marketing that turns skeptical strangers into prospects
Give prospects a low-risk, high-reward opportunity, says Snappy Kracken CEO Robert Sofia. Episode one of the five-episode Triple Play: Adviser Marketing series.
