Retirement group rolls out new campaign for 401(k) Day

The Plan Sponsor Council of America is embarking on a new campaign promoting retirement readiness by “Knowing Your Numbers.”

PSCA, which is part of the American Retirement Association, will lean into this new campaign to help American workers better understand their plans on the Friday after Labor Day, otherwise known as 401(k) Day, which this year falls on Sept. 9.

PSCA has unveiled a special education campaign featuring a checklist for plan participants to help them organize important information they may need for retirement.

The organization began National 401(k) Day in 1996 as a way to encourage companies to inform their employees about their retirement programs. The Friday following Labor Day was chosen so that employees could “start the week with Labor Day and end the week with Retirement.”

“Plan sponsors and participants often don’t know where to start to evaluate their plans or where they are in preparation for retirement,” said Will Hansen, PSCA’s executive director. “This year’s campaign provides a simple way for participants to gather information about their plan and where they stand in a single place. To help employers spread the word, the campaign includes a full suite of graphics for a digital and print campaign — and even provides checklists for plan sponsors to evaluate their own plans.”

The “Knowing Your Numbers” learning materials are free and downloadable on PSCA’s website. The resources can be customized with a company logo, plan name and the contact information, according to the PSCA.

“We know that plan sponsors and participants lead busy lives, so PSCA’s education and communication committee wanted to create a straightforward and easy-to-implement campaign to help participants quickly gather information on their retirement savings and provide a snapshot of where they stand,” said Tobi Davis, PSCA’s director of operations.

“We wanted to help you ‘know your numbers’ in a simple and meaningful way to help keep retirement plans — and retirement planning — top of mind,” Davis said.