In what's been a busy week for the wealth tech space, retirement planning fintechIncome Lab and business owner engagement platform RISR announced new integration partnerships, while marketing tech provider FINNY and RightCapital launched new features to help advisors' outreach efforts.
Income Lab, a provider of retirement planning software, has entered a strategic partnership with Independent Advisor Alliance, a hybrid RIA with more than 142 partner firms. The collaboration will make Income Lab’s retirement planning platform available to the alliance’s network, supporting more personalized planning at scale.
Lauren Grames, director of advisor technology at Independent Advisor Alliance, said in the announcement that Income Lab “delivers powerful insights through an intuitive platform, enabling advisors to offer personalized, high-quality planning at scale.
It meets advisors where they are and elevates the entire client experience.” The platform offers features such as scenario comparisons, tax-smart withdrawal strategies, and Social Security optimization, all designed to help advisors address the complexities of retirement planning.
Similarly, RISR, a business owner engagement platform, has partnered with Modern Wealth Management, an RIA with more than $8.5 billion in assets under management. The integration will provide Modern Wealth’s advisors with tools to consolidate business financials, tax returns, succession plans, and liquidity goals into a single platform.
Jason Del Col, head of advisory services at Modern Wealth, said, “RISR’s platform fits perfectly within our integrated service model. It empowers our advisors to have smarter, more strategic conversations with business owners and ultimately helps them deliver more comprehensive advice.”
The partnership is part of Modern Wealth’s broader effort to provide advisors with business support resources, including marketing, technology, and compliance.
Also this week, FINNY has launched a suite of multi-channel campaigns and LinkedIn actions for automated outreach, aiming to help advisors streamline their marketing efforts across multiple channels.
The new features are intended to support advisors in reaching prospects and clients through coordinated campaigns.
“Personalized, multi-channel outreach is becoming table stakes to stand out in a crowded, outbound world," said Eden Ovadia, FINNY co-founder and CEO. "Advisors who embrace it are seeing stronger engagement and better conversion than those still relying on email alone."
“The future of prospecting is multi-touch, multi-channel and hyper-personalized, and LinkedIn will play a key role in that,” added Victoria Toli, co-founder and president.
Meanwhile, RightCapital has introduced RightExpress, a planning tool designed to help advisors quickly deliver focused, actionable plans to prospects with minimal data input.
Advisors can use RightExpress to create topic-specific plans – such as for retirement or Social Security – by selecting from up to six core modules and entering only a few data points per module.
The tool is intended to lower barriers to engagement and allow advisors to showcase value early in the client relationship.
Shuang Chen, co-founder and chief executive at RightCapital, said, “We have set out to transform how advisors can enhance and scale their prospecting processes. With RightExpress, advisors select a specific planning topic, gather limited data inputs, and quickly deliver powerful client visuals and reports.”
Advisors can transition a RightExpress plan into a full financial plan as the client relationship develops, the firm said.
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