Helping kids understand the meaning of money

Helping kids understand the meaning of money
'People are starting to understand that health also means financial health,' says Liz Frazier of Frazier Financial Consultants.
MAR 01, 2024

For Liz Frazier, families and working professionals take center stage. As a certified financial planner and founder of Frazier Financial Consultants, her life’s work has been dedicated to making financial planning and education available and accessible to all.

“I really wanted to focus on the people who maybe don’t have a million dollars to manage,” Frazier says. “Which is the majority of the people in the world – because I feel like finance is overcomplicated in so many ways and it doesn’t have to be. It’s really quite simple. It’s about spending, saving, earning, and growing your money – that’s really it.”

As Frazier delved further into the world of financial planning, she recognized the pervasive intimidation people feel about finance. This realization fueled her passion for financial education, culminating in the creation of her book, Beyond Piggy Banks and Lemonade Stands, which is specifically targeted at helping children understand the meaning behind money.

“Some of the challenges with writing a book about finance for kids is that finance isn’t fun,” she says. “It’s not something that people are so excited to learn about. It was really important for me to make it as entertaining as possible and relatable for kids. What are some activities that they could relate to and enjoy, but still sneak in financial education? It was about making it really hands-on, too – because that’s how kids learn.”

During her journey, Frazier encountered a startup that aligned with her passion for financial education – Copper Banking. The company’s mission to raise financially literate adults resonated deeply with her too – through giving teens hands-on experience in saving and investing.

And it’s this evolving framework of financial education that’s really got Frazier excited for what 2024 can bring.

“Five or six years ago, financial literacy wasn’t a huge thing,” she says. “There wasn’t a lot of conversations about it. In the past few years I’ve seen such an amazing improvement, and I see that as a huge opportunity for the future. I think people are starting to understand that health means it’s not just about physical and emotional health – it’s financial health, too.” 

Leveraging online trading to bolster financial literacy

Latest News

Focus Financial announces another firm has joined The Colony Group, adding $6.6B
Focus Financial announces another firm has joined The Colony Group, adding $6.6B

The deal is the second major announcement for the firm in the last week.

Schwab clients continued to focus on tech equities, sold gains on some financials
Schwab clients continued to focus on tech equities, sold gains on some financials

The firm's trading index shows activity remains muted by historic standards.

Equities in limbo as traders await election steer
Equities in limbo as traders await election steer

Close race for the White House makes even hedging tricky.

US bitcoin ETFs post record one-day outflows
US bitcoin ETFs post record one-day outflows

Investors pulled almost $600M from BlackRock, Fidelity funds.

OpenAI moves a step closer to shift to for-profit company
OpenAI moves a step closer to shift to for-profit company

ChatGPT parent has begun preliminary talks with regulators.

SPONSORED Out with the old and in with the new: a 50% private markets portfolio

A great man died recently, but this did not make headlines. In fact, it barely even made the news. Maybe it’s because many have already mourned the departure of his greatest legacy: the 60/40 portfolio.

SPONSORED Destiny Wealth Partners: RIA Team of the Year shares keys to success

Discover the award-winning strategies behind Destiny Wealth Partners' client-centric approach.