Lincoln Financial launches financial wellness marketplace

Lincoln Financial launches financial wellness marketplace
The first service offered in the marketplace will connect plan participants to student debt solutions.
DEC 16, 2022

Lincoln Financial is adding a marketplace feature to its financial wellness program for participants in its plans that will connect individuals with partner companies that offer solutions to help improve financial wellness.

The first service to be offered, from Candidly, a student debt management platform, will help employees and their families tackle student loan debt and savings, Lincoln said in a release.

The platform offers users options to plan, borrow, repay and reassess their debt, and provides support and assistance with federal student loan forgiveness programs and applications.

Other services are expected to be added in 2023.

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