LPL's purchase of NRP: A closer look

LPL's purchase of NRP: A closer look
With anticipation building about its $600 million IPO, LPL Investment Holdings Inc. last week said that it is acquiring the assets of National Retirement Partners Corp., an advisory and brokerage firm that specializes in defined-contribution retirement plans.
JAN 21, 2010
With anticipation building about its $600 million IPO, LPL Investment Holdings Inc. last week said that it is acquiring the assets of National Retirement Partners Corp., an advisory and brokerage firm that specializes in defined-contribution retirement plans. When the deal is done, NRP will become LPL Financial Retirement Partners and be headed by Bill Chetney, NRP's chief executive and president, according to a statement from the firm. The acquisition is expected to close in the fourth quarter. “In deference to LPL's post-S-1 quiet period, we have no comment beyond the public documents regarding this transaction,” said Doug Nolte, vice president at NRP. LPL also declined to comment because of the quiet period, said Michael Herley, a spokesman. It remains unclear when LPL will launch the initial public offering. Both LPL and NRP focused on growth and acquisitions before the market collapse of September 2008. During the past decade, LPL has mushroomed into the industry's largest independent-contractor broker-dealer, growing from 3,569 advisers in 2000 to 12,026 as of March 31 through a strategy of broker-dealer acquisitions and recruitment. LPL's acquisition of NRP comes as competitors such as Bank of America Merrill Lynch step up their focus on the retirement plan market. Just last week, BofA said that it had tapped two executives from Fidelity Investments' retirement services group, Rich Linton and Steve Ulian, to help run its business. “We view the retirement plan market as a strategic priority for the firm,” said Andy Sieg, head of BofA's retirement and philanthropic services.

NETWORK GROWTH

In 2007, NRP bought Oberlin Financial Corp., a broker-dealer, and rechristened it NRP Financial. At the time of that deal, the network had 79 member firm offices. Currently, according to its website, it has 150 member firms serving 5,700 client companies that sponsor 401(k) plans. Those member firms are affiliated with about 350 brokers, all of whom sell and provide service to retirement plans. In 2008, those brokers managed 401(k) plan assets of about $36 billion. According to audited financial statements filed with the Securities and Exchange Commission, NRP Financial had net income of $796,000 last year. Its total revenue was $42.2 million, with $28.1 million of that coming from commissions, $8.6 million from 12(b)-1 fees and $1.8 million from investment advisory fees. In its SEC filing, NRP Financial said it took a needed capital infusion from its parent company last year. NRP “contributed additional capital of $840,000 to the [broker-dealer] which includes $258,000 related to the settlement” of a 2009 tax obligation, the firm said. One question that remains is whether LPL will maintain the NRP brand name, which some advisers think is an important differentiator in the retirement marketplace. “We specialize in 401(k) plans, and no broker-dealer serves this market as well as NRP,” said one broker, who asked not to be identified and who is considering a move to NRP — but will do so only if LPL keeps the NRP name. Dave Kulchar, an adviser at Oswald Financial Inc., which is affiliated with NRP, said that he was told by company officials that it will be able to continue to use the current name after the acquisition. “My understanding is that we will be able to brand ourselves under the NRP name,” he said. NRP Financial representatives and advisers use Pershing LLC as their clearing firm. LPL has its own clearing platform. “Through this acquisition, [NRP's] independent advisers will have the opportunity to join LPL Financial,” the firms said in a statement.

Latest News

Cerulli: Advisors struggle to turn 401(k) savers into wealth clients
Cerulli: Advisors struggle to turn 401(k) savers into wealth clients

Just over 10% of advisors' wealth clients come from defined contribution plans, as capacity, data and technology gaps block the bridge to wealth

Alto to buy Forge Trust from Schwab in self-directed IRA push
Alto to buy Forge Trust from Schwab in self-directed IRA push

Deal creates a $20B-plus custody platform for private market investing in IRAs, months after Schwab closed its Forge Global purchase

Wall Street bonanza! The Street on track to hit a record $90 billion in profits: Report
Wall Street bonanza! The Street on track to hit a record $90 billion in profits: Report

Despite the good times, advisors should tread carefully, said one veteran industry executive.

Aspen Standard Wealth buys $1B Louisiana RIA Cullen Investment Group
Aspen Standard Wealth buys $1B Louisiana RIA Cullen Investment Group

Cullen marks the fourth firm the New York-based RIA aggregator has bought in 2026 as deal volume heads for a record year.

Strategy before technology: Establishing the foundation for measurable AI value
Strategy before technology: Establishing the foundation for measurable AI value

The quality of AI ROI measurement depends on pre-deployment decisions around business outcomes, leadership alignment, and establishing trusted information, among other factors.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor