New firm sees opportunity in PEPs as 'operational fiduciary'

New firm sees opportunity in PEPs as 'operational fiduciary'
Jason Roberts and Pete Swisher started Group Plan Systems to let investment managers offer PEPs to clients.
NOV 30, 2021

A new company formed by the Pension Resource Institute and Waypoint Fiduciary will serve as a pooled plan provider for registered investment advisers, broker-dealers and banks that want to do business in the PEPs market.

The new entity, Group Plan Systems, will be an “operational fiduciary” in group plans market, which includes pooled employer plans, the companies announced today. That arrangement will allow investment managers to offer PEPs to their clients without working with a pooled plan provider that has discretion to hire or fire 3(38) investment fiduciaries.

Prior to establishing the new business, PRI surveyed its member firms, including RIAs, B-Ds and banks, about their interest in such an arrangement.

“Within that group there is certainly a lot of demand,” PRI Chief Executive Jason Roberts said. “And the demand is to have a PEP solution for the firm in a way where the [pooled plan provider] doesn’t hire the [investment] firm. That was one of the things we needed to establish out of the gate.”

Interest was highest among RIAs and banks, Roberts said. B-Ds had interest in providing access to PEPs but often were less interested in having one with their own branding and fiduciary oversight. Employers participating in the plans would sign separate agreements with Group Plan Systems and the investment fiduciaries, Roberts noted.

“For that model, there is a lot of demand and not a lot of supply,” he said.

Group Plan Systems, which is among more than 60 entities registered with the Department of Labor as a pooled plan provider, will soon announce a PEP aimed specifically at small businesses and startups, Roberts said.

Pete Swisher, former national practices leader at Pentegra Retirement Services, founded Waypoint in 2020 with a focus on helping firms establish group plans after the SECURE Act was passed. Swisher and Roberts are managing partners of the new company.

In addition to PEPs aimed at small employers, the company is also exploring operating PEPs for record keepers and third-party administrators that want to offer those plans without being named as pooled plan providers, Roberts said. The company could also be a named fiduciary for individual plans or consult with other groups on establishing their own PEPs, according to the announcement.

Demand for PEPs is being fueled by plan coverage mandates in states with automatic IRA programs. Employers that don’t want to use the state option and want the tax advantages of 401(k)s could increasingly be driven to use PEPs, Roberts said.

The cost of setting up a plan “is now being underwritten with tax credits,” he said. “The maximum [fiduciary] risk shifting available to an employer is through a PEP.”

Latest News

Investors win lawsuit against Atlanta B-D over tax shelter investment, potentially a first
Investors win lawsuit against Atlanta B-D over tax shelter investment, potentially a first

InvestmentNews reported in 2017 that the IRS was scrutinizing the tax shelter land deals, called syndication conservation easements.

Pontera unveils non-discretionary advice tools in continued retirement platform buildout
Pontera unveils non-discretionary advice tools in continued retirement platform buildout

Advisors gain a second workflow for 401(k) guidance as the fintech expands beyond bulk rebalancing, backed by new policy research on advice access.

HSA balances hit record high, but are clients using them wrong?
HSA balances hit record high, but are clients using them wrong?

New data shows most people do not have enough saved to cover costs and are not fully utilizing their accounts.

Advisor moves: LPL, Cetera, Raymond James, NewEdge Wealth
Advisor moves: LPL, Cetera, Raymond James, NewEdge Wealth

Firms announce new recruits this week, with teams overseeing hundreds of millions in client assets switching affiliations.

Stratos Wealth adds $400M with RPI Financial Life Planners
Stratos Wealth adds $400M with RPI Financial Life Planners

It’s the 12th deal for Stratos since SEI's investment and follows 11 acquisitions worth $4.8B in 2025.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income