Orion, DPL join forces to offer commission-free annuities to advisors

Orion, DPL join forces to offer commission-free annuities to advisors
Users of Orion's tech platform will now have direct access to DPL’s tools for finding and comparing annuities.
FEB 27, 2024

DPL Financial Partners and Orion Advisor Solutions Tuesday announced a broadening of their partnership to give fee-based financial advisors using the Orion Advisor Technology platform increased access to DPL’s commission-free annuity marketplace. 

In addition to DPL’s suite of commission-free annuities and other insurance products, Orion users will also have direct, integrated access to DPL’s tools for finding and comparing annuities according to type, benefit, and cost.

“We’re excited to provide thousands of advisors with access to insurance products through Orion’s expanded partnership with DPL. In an increasingly competitive advisory environment, advisors have told us that bringing their clients’ insurance under the fiduciary umbrella will help to differentiate their firm and offering,” Brian McLaughlin, president of Orion Advisor Technology, said in a statement.

DPL founder and CEO David Lau called Orion a “homebase for thousands of advisors,” adding the partnership will now enable advisors worldwide to directly access annuity and insurance solutions to “strengthen client relationships and scale their business as part of their fiduciary process and existing workflow.”

Orion is the second major platform for DPL. In August 2021, the company hooked up with SS&C Black Diamond to launch an insurance platform allowing advisors to access a range of products through the Black Diamond Wealth Platform.

Push for more insurance and annuities in retirement accounts far from over

Latest News

Roughly three-fifths of Americans agree on higher taxes for large corporations, higher-income households
Roughly three-fifths of Americans agree on higher taxes for large corporations, higher-income households

Pew survey reveals slight majority consensus on tax rates, but views splinter based on political alignment and income levels.

The Fed's going to cut rates
The Fed's going to cut rates

While the Federal Reserve's decision to hold interest rates steady in March was widely expected, it's the reactions from financial professionals that provide a more nuanced picture of the central bank's approach.

Ontario Pension Fund revamps PE business in light of global risk
Ontario Pension Fund revamps PE business in light of global risk

The pioneering member of Canada's Maple Eight is stepping back from its go-it-alone private equity approach as a drought in deals and Trump's trade war prompt a rethink.

Raymond James, RBC reel in UBS advisors managing over $690M in assets
Raymond James, RBC reel in UBS advisors managing over $690M in assets

The firms' latest additions in Florida and Nevada come as a strategic change at UBS raises risk of advisor defections.

Assetmark debuts new advisor succession planning program
Assetmark debuts new advisor succession planning program

The new program offers opportunities and events structured for rookies, next-gen advisor leaders, and soon-to-exit veterans.

SPONSORED Beyond the all-in-one: Why specialization is key in wealth tech

In an industry of broad solutions, firms like intelliflo prove 'you just need tools that play well together'

SPONSORED Record growth: Interval funds emerge as key players in alternative investments

Blue Vault Alts Summit highlights the role of liquidity-focused funds in reshaping advisor strategies