Pershing has expanded the number of annuity carriers on its custodial platform for registered investment advisers to 20 from seven and increased the number of fee-based annuity products offered to 70.
Pershing, a unit of BNY Mellon, also is introducing access to more than 55 carriers for corporate and hybrid RIAs, the company said in a release.
Pershing also will offer an expanded referral program, which will include brokerage general agencies and insurance marketing organization. The company said it will move suitability reviews to those groups, which will allow breakaway teams to move insurance products with them as they transition to independence.
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CEO Laurel Taylor says the fintech's composable AI stack helps workers optimize dollars across Trump Accounts, 529s, 401(k)s, and other employee benefits.
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