Planners offer pro bono services amid market crash, COVID-19

Planners offer pro bono services amid market crash, COVID-19
The Financial Planning Association has launched a directory of CFPs who are volunteering their services
MAR 20, 2020

The COVID-19 crisis has produced many reports of volunteers helping their communities with food assistance, errands, prescription delivery and other aid.

Some financial planners have also been extending their services, free of charge, to people have been hit hard in the current market.

On Friday, the Financial Planning Association began an outreach campaign for more than two dozen certified financial planners who have signed up so far to work pro bono for people who need the most help.

With the stock market down more than 30% over the past several weeks and a potential recession on the horizon, there will likely be plenty of people in need of planning help.

“In these unprecedented times, FPA aims to help vulnerable populations gain hope and stability and come out stronger than before,” Lauren Schadle, executive director and CEO of FPA, said in a statement announcing the pro bono initiative.

The association began offering pro bono training to planners following 9/11 and has since expanded its program.

“This is probably the first time we’ve ever dealt with anything quite like this,” Ms. Schadle said in an interview.

“Over 70% of our chapters do pro bono programs on an ongoing basis,” she said. “Our members are passionate about what they do, and they are also passionate about giving back.”

FPA will be promoting the pro bono services via social media, though interviews with the press and with outreach from its local chapters to community groups, she said.

As of the end of 2019, there were about 1,250 FPA members who had taken the association’s pro bono training and were eligible to provide such services, Ms. Schadle said. Last year, FPA members provided about 18,500 hours of pro bono work.

The current COVID-19 pandemic and related financial crisis could prompt more planners to sign up for training and volunteer, she said. Those who would like to volunteer their services should contact FPA pro bono director Kurt Kaczor, the announcement noted.

Latest News

Schwab touts AI as its biggest growth lever at investor day
Schwab touts AI as its biggest growth lever at investor day

The brokerage giant tells Wall Street it will use artificial intelligence to reach clients it has never been able to serve — and turn the technology's perceived threat into a competitive edge.

Workers are financially drowning and retirement savings is a major red flag
Workers are financially drowning and retirement savings is a major red flag

Transamerica Institute survey reveals a stark divide between employer confidence and workers' financial reality.

SEC corporate enforcement hits multi-decade low as agency refocuses on fraud
SEC corporate enforcement hits multi-decade low as agency refocuses on fraud

Just five actions were started in the first half of fiscal 2026, a new analysis finds.

Beyond the Business: Why Advisors Must Help Owners Separate Wealth from Identity
Beyond the Business: Why Advisors Must Help Owners Separate Wealth from Identity

For business owners, the company is often more than an income source. It becomes their largest asset, their retirement plan, and in many cases, part of their identity. Advisors who understand that dynamics can deliver far greater value than traditional financial planning alone

Ex-Edward Jones advisor gets three-year prison sentence for stealing from widow
Ex-Edward Jones advisor gets three-year prison sentence for stealing from widow

John S. Winslow, 57, was indicted just over a year ago for his scheme to steal from an elderly client.

SPONSORED Beyond wealth management: Why the future of advice is becoming more human

As technical expertise becomes increasingly commoditized, advisors who can integrate strategy, relationships, and specialized expertise into a cohesive client experience will define the next era of wealth management

SPONSORED Durability over scale: What actually defines a great advisory firm

Growth may get the headlines, but in my experience, longevity is earned through structure, culture, and discipline