| 2011 rank | 2010 rank | Issuer | New sales ($M) | % change vs. 2010 | 2011 market share | % share change vs. 2010 |
|---|---|---|---|---|---|---|
| 1 | 2 | MetLife | $21,207.9 | 61.0% | 18.2% | 37.9% |
| 2 | 1 | Prudential Financial | $15,824.7 | 1.7% | 13.6% | -12.8% |
| 3 | 4 | Jackson National | $13,738.3 | 31.1% | 11.8% | 12.4% |
| 4 | 3 | TIAA-CREF* | $10,134.1 | -4.0% | 8.7% | -17.9% |
| 5 | 5 | Lincoln Financial Group | $7,150.3 | 8.4% | 6.1% | -7.6% |
| 6 | 7 | SunAmerica/VALIC | $5,964.9 | 31.7% | 5.1% | 10.9% |
| 7 | 9 | Nationwide | $5,305.3 | 48.4% | 4.6% | 27.8% |
| 8 | 6 | Axa Equitable | $5,132.7 | 9.0% | 4.4% | -6.4% |
| 9 | 8 | Ameriprise Financial | $4,843.6 | 11.7% | 4.2% | -4.5% |
| 10 | 10 | AEGON/Transamerica | $3,879.1 | 41.1% | 3.3% | 17.9% |
| 11 | 12 | Allianz Life | $2,871.7 | 25.2% | 2.5% | 8.7% |
| 12 | 13 | Pacific Life | $2,566.8 | 23.6% | 2.2% | 4.8% |
| 13 | 11 | Sun Life Financial | $2,332.3 | -7.5% | 2.0% | -20.0% |
| 14 | 18 | Protective | $1,873.9 | 55.0% | 1.6% | 33.3% |
| 15 | 17 | New York Life | $1,820.9 | 27.5% | 1.6% | 14.3% |
| 16 | 16 | Thrivent Financial | $1,778.1 | 21.4% | 1.5% | 0.0% |
| 17 | 19 | Fidelity Investments Life | $1,455.9 | 25.1% | 1.2% | 0.0% |
| 18 | 15 | ING Group | $1,440.4 | -21.4% | 1.2% | -33.3% |
| 19 | 14 | John Hancock | $1,427.4 | -29.4% | 1.2% | -40.0% |
| 20 | 20 | Ohio National | $1,191.4 | 2.9% | 1.0% | -16.7% |
| 21 | 22 | Northwestern Mutual | $1,049.0 | 25.0% | 0.9% | 12.5% |
| 22 | 24 | Guardian | $794.2 | 42.9% | 0.7% | 16.7% |
| 23 | 21 | Hartford | $681.3 | -40.6% | 0.6% | -50.0% |
| 24 | 23 | Massachusetts Mutual | $555.2 | -11.8% | 0.5% | -16.7% |
| 25 | 27 | Mutual of America | $351.9 | 9.2% | 0.3% | 0.0% |
| As of Sept. 30. *The bulk of TIAA-CREF's variable annuity assets are generated from group annuity sales of retirement plans, rather than retail sales. | Source: Source: Morningstar Inc. | |||||
From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.
Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.
“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.
Sellers shift focus: It's not about succession anymore.
Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.
RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.
As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.
