The top 25 sellers of variable annuities

Participating issuers, ranked by sales
MAR 21, 2012
By  Mark Bruno
2011 rank 2010 rank Issuer New sales ($M) % change vs. 2010 2011 market share % share change vs. 2010
1 2 MetLife $21,207.9 61.0% 18.2% 37.9%
2 1 Prudential Financial $15,824.7 1.7% 13.6% -12.8%
3 4 Jackson National $13,738.3 31.1% 11.8% 12.4%
4 3 TIAA-CREF* $10,134.1 -4.0% 8.7% -17.9%
5 5 Lincoln Financial Group $7,150.3 8.4% 6.1% -7.6%
6 7 SunAmerica/VALIC $5,964.9 31.7% 5.1% 10.9%
7 9 Nationwide $5,305.3 48.4% 4.6% 27.8%
8 6 Axa Equitable $5,132.7 9.0% 4.4% -6.4%
9 8 Ameriprise Financial $4,843.6 11.7% 4.2% -4.5%
10 10 AEGON/Transamerica $3,879.1 41.1% 3.3% 17.9%
11 12 Allianz Life $2,871.7 25.2% 2.5% 8.7%
12 13 Pacific Life $2,566.8 23.6% 2.2% 4.8%
13 11 Sun Life Financial $2,332.3 -7.5% 2.0% -20.0%
14 18 Protective $1,873.9 55.0% 1.6% 33.3%
15 17 New York Life $1,820.9 27.5% 1.6% 14.3%
16 16 Thrivent Financial $1,778.1 21.4% 1.5% 0.0%
17 19 Fidelity Investments Life $1,455.9 25.1% 1.2% 0.0%
18 15 ING Group $1,440.4 -21.4% 1.2% -33.3%
19 14 John Hancock $1,427.4 -29.4% 1.2% -40.0%
20 20 Ohio National $1,191.4 2.9% 1.0% -16.7%
21 22 Northwestern Mutual $1,049.0 25.0% 0.9% 12.5%
22 24 Guardian $794.2 42.9% 0.7% 16.7%
23 21 Hartford $681.3 -40.6% 0.6% -50.0%
24 23 Massachusetts Mutual $555.2 -11.8% 0.5% -16.7%
25 27 Mutual of America $351.9 9.2% 0.3% 0.0%
As of Sept. 30. *The bulk of TIAA-CREF's variable annuity assets are generated from group annuity sales of retirement plans, rather than retail sales.Source: Source: Morningstar Inc.
Also view: • Top participating issuers of VAsParticipating issuers, ranked by net assets

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