| 2011 rank | 2010 rank | Issuer | New sales ($M) | % change vs. 2010 | 2011 market share | % share change vs. 2010 |
|---|---|---|---|---|---|---|
| 1 | 2 | MetLife | $21,207.9 | 61.0% | 18.2% | 37.9% |
| 2 | 1 | Prudential Financial | $15,824.7 | 1.7% | 13.6% | -12.8% |
| 3 | 4 | Jackson National | $13,738.3 | 31.1% | 11.8% | 12.4% |
| 4 | 3 | TIAA-CREF* | $10,134.1 | -4.0% | 8.7% | -17.9% |
| 5 | 5 | Lincoln Financial Group | $7,150.3 | 8.4% | 6.1% | -7.6% |
| 6 | 7 | SunAmerica/VALIC | $5,964.9 | 31.7% | 5.1% | 10.9% |
| 7 | 9 | Nationwide | $5,305.3 | 48.4% | 4.6% | 27.8% |
| 8 | 6 | Axa Equitable | $5,132.7 | 9.0% | 4.4% | -6.4% |
| 9 | 8 | Ameriprise Financial | $4,843.6 | 11.7% | 4.2% | -4.5% |
| 10 | 10 | AEGON/Transamerica | $3,879.1 | 41.1% | 3.3% | 17.9% |
| 11 | 12 | Allianz Life | $2,871.7 | 25.2% | 2.5% | 8.7% |
| 12 | 13 | Pacific Life | $2,566.8 | 23.6% | 2.2% | 4.8% |
| 13 | 11 | Sun Life Financial | $2,332.3 | -7.5% | 2.0% | -20.0% |
| 14 | 18 | Protective | $1,873.9 | 55.0% | 1.6% | 33.3% |
| 15 | 17 | New York Life | $1,820.9 | 27.5% | 1.6% | 14.3% |
| 16 | 16 | Thrivent Financial | $1,778.1 | 21.4% | 1.5% | 0.0% |
| 17 | 19 | Fidelity Investments Life | $1,455.9 | 25.1% | 1.2% | 0.0% |
| 18 | 15 | ING Group | $1,440.4 | -21.4% | 1.2% | -33.3% |
| 19 | 14 | John Hancock | $1,427.4 | -29.4% | 1.2% | -40.0% |
| 20 | 20 | Ohio National | $1,191.4 | 2.9% | 1.0% | -16.7% |
| 21 | 22 | Northwestern Mutual | $1,049.0 | 25.0% | 0.9% | 12.5% |
| 22 | 24 | Guardian | $794.2 | 42.9% | 0.7% | 16.7% |
| 23 | 21 | Hartford | $681.3 | -40.6% | 0.6% | -50.0% |
| 24 | 23 | Massachusetts Mutual | $555.2 | -11.8% | 0.5% | -16.7% |
| 25 | 27 | Mutual of America | $351.9 | 9.2% | 0.3% | 0.0% |
| As of Sept. 30. *The bulk of TIAA-CREF's variable annuity assets are generated from group annuity sales of retirement plans, rather than retail sales. | Source: Source: Morningstar Inc. | |||||
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