The top 25 variable annuity providers through independent B-Ds

Top participating issuers of VAs
MAR 21, 2012
By  Mark Bruno
Issuer 2011 indie B-D sales ($M) 2010 indie B-D sales ($M) 2011 % of total sales* 2010 % of total sales*
1 Jackson National $9,094.8 $6,711.5 66.2% 64.0%
2 Prudential Financial $8,172.8 $8,372.4 51.6% 53.8%
3 MetLife $7,467.7 $4,624.2 33.9% 34.1%
4 Lincoln Financial Group $3,307.7 $3,074.7 46.1% 46.5%
5 AEGON/Transamerica $2,018.9 $1,606.7 50.5% 56.6%
6 Allianz Life $1,973.5 $1,657.0 68.6% 72.2%
7 Nationwide $1,919.8 $1,326.2 34.7% 34.4%
8 Pacific Life $1,157.1 $1,053.0 45.1% 50.7%
9 SunAmerica/VALIC $1,022.4 $662.8 17.1% 14.6%
10 Sun Life Financial $814.2 $924.3 34.8% 36.6%
11 John Hancock $771.1 $999.7 52.8% 48.8%
12 AXA Equitable $540.3 $519.9 10.3% 10.7%
13 Hartford $364.1 $443.1 52.6% 38.4%
14 Guardian $346.4 $239.9 42.4% 42.5%
15 Ohio National $315.2 $397.7 26.5% 34.3%
16 Minnesota Life $227.3 $316.9 100.0% 100.0%
17 UNIFI Companies $177.9 $147.3 100.0% 100.0%
18 ING Group $176.2 $363.5 12.2% 19.7%
19 Security Benefit $172.6 $176.1 98.8% 100.0%
20 Western Southern $53.7 N/A 79.8% N/A
21 Annuity Investors $52.0 $55.4 100.0% 100.0%
22 Symetra $39.5 $37.1 99.2% 99.7%
23 Ameriprise Financial $14.3 $222.1 0.3% 5.1%
24 Massachusetts Mutual $14.1 $25.2 2.5% 3.9%
25 Phoenix Life $13.4 $22.5 78.4% 84.0%
As of Sept. 30. N/A = not available. *From the independent-broker-dealer channelSource: Morningstar Inc.
Also view: • Participating issuers, ranked by net assetsParticipating issuers, ranked by sales

Latest News

Finra's Reg BI Enforcement: Is it 'ineffective, costly'?
Finra's Reg BI Enforcement: Is it 'ineffective, costly'?

The industry watchdog's own reports reflect failures to deter "willful" and "repeat" violations, raising a crucial question about the future of regulation.

SEC prepares to back away from defending climate rule in court
SEC prepares to back away from defending climate rule in court

Acting Chairman Mark Uyeda directed SEC staff to initiate a pause in court while the commission awaits a quorum. The SEC may decide to withdraw from defending itself in a lawsuit over last year's climate disclosure rule.

wealth.com welcomes Kathy Wunderli in private wealth push
wealth.com welcomes Kathy Wunderli in private wealth push

The top estate planning platform's veteran hire will lead its legal team's efforts to develop estate planning, tax analysis, and wealth transfer solutions for ultra-high-net-worth clients.

Morgan Stanley loses $843,000 investor claim stemming from 'gold bar' scam
Morgan Stanley loses $843,000 investor claim stemming from 'gold bar' scam

“If Morgan Stanley had called my client’s son, this wouldn’t have happened,” the investor's attorney said.

LPL welcomes $630M sibling advisor duo from Corebridge
LPL welcomes $630M sibling advisor duo from Corebridge

Meanwhile, Ameriprise has bolstered its own ranks as an LPL defector joins its branch channel in California.

SPONSORED Taylor Matthews on what's behind Farther's rapid growth

From 'no clients' to reshaping wealth management, Farther blends tech and trust to deliver family-office experience at scale.

SPONSORED Why wealth advisors should care about the future of federal tax policy

Blue Vault features expert strategies to harness for maximum client advantage.