The top 25 variable annuity providers through independent B-Ds

Top participating issuers of VAs
MAR 21, 2012
By  Mark Bruno
Issuer 2011 indie B-D sales ($M) 2010 indie B-D sales ($M) 2011 % of total sales* 2010 % of total sales*
1 Jackson National $9,094.8 $6,711.5 66.2% 64.0%
2 Prudential Financial $8,172.8 $8,372.4 51.6% 53.8%
3 MetLife $7,467.7 $4,624.2 33.9% 34.1%
4 Lincoln Financial Group $3,307.7 $3,074.7 46.1% 46.5%
5 AEGON/Transamerica $2,018.9 $1,606.7 50.5% 56.6%
6 Allianz Life $1,973.5 $1,657.0 68.6% 72.2%
7 Nationwide $1,919.8 $1,326.2 34.7% 34.4%
8 Pacific Life $1,157.1 $1,053.0 45.1% 50.7%
9 SunAmerica/VALIC $1,022.4 $662.8 17.1% 14.6%
10 Sun Life Financial $814.2 $924.3 34.8% 36.6%
11 John Hancock $771.1 $999.7 52.8% 48.8%
12 AXA Equitable $540.3 $519.9 10.3% 10.7%
13 Hartford $364.1 $443.1 52.6% 38.4%
14 Guardian $346.4 $239.9 42.4% 42.5%
15 Ohio National $315.2 $397.7 26.5% 34.3%
16 Minnesota Life $227.3 $316.9 100.0% 100.0%
17 UNIFI Companies $177.9 $147.3 100.0% 100.0%
18 ING Group $176.2 $363.5 12.2% 19.7%
19 Security Benefit $172.6 $176.1 98.8% 100.0%
20 Western Southern $53.7 N/A 79.8% N/A
21 Annuity Investors $52.0 $55.4 100.0% 100.0%
22 Symetra $39.5 $37.1 99.2% 99.7%
23 Ameriprise Financial $14.3 $222.1 0.3% 5.1%
24 Massachusetts Mutual $14.1 $25.2 2.5% 3.9%
25 Phoenix Life $13.4 $22.5 78.4% 84.0%
As of Sept. 30. N/A = not available. *From the independent-broker-dealer channelSource: Morningstar Inc.
Also view: • Participating issuers, ranked by net assetsParticipating issuers, ranked by sales

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