VA sales have trended downward for five years, and the third quarter brought more bad news: the product line saw the lowest sales in 20 years. However, experts think interest may slowly pick up as advisers and insurers get more comfortable operating under the DOL fiduciary rule.
| Issuer | Net assets ($M) | % change vs. 2016 | Market share | Market share % change _vs. 2016 | Financial strength rating* | |
|---|---|---|---|---|---|---|
| 1 | TIAA-CREF | $474,342.50 | 5.50% | 24.70% | 3.50% | A++ (Superior) |
| 2 | Jackson National | $176,606.00 | 14.40% | 9.20% | 12.30% | A+ (Superior) |
| 3 | Prudential Financial | $161,203.50 | 4.70% | 8.40% | 2.70% | A+ (Superior) |
| 4 | Lincoln Financial Group | $128,692.70 | 6.80% | 6.70% | 4.80% | A+ (Superior) |
| 5 | AXA Equitable | $114,282.40 | 6.60% | 5.90% | 4.60% | A (Excellent) |
| 6 | Brighthouse Financial | $114,084.70 | 2.90% | 5.90% | 1.00% | A (Excellent) |
| 7 | AIG | $113,673.60 | 6.60% | 5.90% | 4.60% | A (Excellent) |
| 8 | Ameriprise Financial | $78,240.90 | 4.80% | 4.10% | 2.80% | A+ (Superior) |
| 9 | AEGON/Transamerica | $74,579.10 | 6.60% | 3.90% | 4.60% | A+ (Superior) |
| 10 | Nationwide | $71,540.70 | 9.50% | 3.70% | 7.40% | A+ (Superior) |
| 11 | Pacific Life | $54,540.10 | 3.80% | 2.80% | 1.80% | A+ (Superior) |
| 12 | Voya Financial | $39,604.70 | -39.70% | 2.10% | -40.80% | A (Excellent)1 |
| 13 | Hartford | $39,076.40 | -2.50% | 2.00% | -4.40% | B++ (Good)1 |
| 14 | Allianz Life | $34,250.70 | 11.10% | 1.80% | 9.00% | A+ (Superior) |
| 15 | Thrivent Financial | $34,101.10 | 11.40% | 1.80% | 9.30% | A++ (Superior) |
| 16 | Fidelity Investments Life | $30,836.70 | 10.60% | 1.60% | 8.50% | A+ (Superior) |
| 17 | New York Life | $30,392.10 | 9.30% | 1.60% | 7.20% | A++ (Superior) |
| 18 | Ohio National | $22,362.70 | 6.90% | 1.20% | 4.90% | A+ (Superior) |
| 19 | Northwestern Mutual | $20,184.90 | 11.00% | 1.00% | 8.90% | A++ (Superior) |
| 20 | Mutual of America | $15,388.00 | 22.70% | 0.80% | 20.30% | A+ (Superior) |
| Issuer | Net assets ($M) | % change vs. 2016 | Market share | Market share % change _vs. 2016 | Financial strength rating* | |
|---|---|---|---|---|---|---|
| 1 | Jackson National | $3,891.70 | -9.50% | 18.90% | 1.70% | A+ (Superior) |
| 2 | TIAA-CREF | $2,611.60 | -19.50% | 12.70% | -0.30% | A++ (Superior) |
| 3 | AXA Equitable | $2,118.10 | -12.20% | 10.30% | 0.60% | A (Excellent) |
| 4 | Lincoln Financial Group | $1,595.70 | 0.10% | 7.80% | 1.40% | A+ (Superior) |
| 5 | AIG | $1,490.00 | -23.40% | 7.20% | -0.60% | A (Excellent) |
| 6 | Prudential Financial | $1,315.00 | -36.90% | 6.40% | -2.00% | A+ (Superior) |
| 7 | Nationwide | $1,221.60 | -11.70% | 5.90% | 0.40% | A+ (Superior) |
| 8 | Ameriprise Financial | $904.30 | -10.70% | 4.40% | 0.30% | A+ (Superior) |
| 9 | Allianz Life | $742.30 | 46.50% | 3.60% | 1.60% | A+ (Superior) |
| 10 | AEGON/Transamerica | $724.80 | -32.20% | 3.50% | -0.80% | A+ (Superior) |
| 11 | Pacific Life | $712.50 | 0.00% | 3.50% | 0.60% | A+ (Superior) |
| 12 | New York Life | $668.90 | 6.00% | 3.30% | 0.70% | A++ (Superior) |
| 13 | Thrivent Financial | $575.90 | -22.50% | 2.80% | -0.20% | A++ (Superior) |
| 14 | Fidelity Investments Life | $323.40 | -1.00% | 1.60% | 0.30% | A+ (Superior) |
| 15 | Brighthouse Financial | $306.50 | -39.00% | 1.50% | -0.50% | A (Excellent) |
| 16 | Northwestern Mutual | $295.90 | -4.70% | 1.40% | 0.20% | A++ (Superior) |
| 17 | Ohio National | $184.30 | -50.20% | 0.90% | -0.60% | A+ (Superior) |
| 18 | Massachusetts Mutual | $147.00 | -10.00% | 0.70% | 0.10% | A++ (Superior) |
| 19 | Great-West | $139.70 | 43.00% | 0.70% | 0.30% | A+ (Superior) |
| 20 | Mutual of America | $123.90 | -4.90% | 0.60% | 0.10% | A+ (Superior) |
Wealth Consulting Group, Coastline and Maridea report fresh capital, acquisitions and asset growth as advisor M&A keeps climbing
Carson Group's Dani Fava, Jason Pereira of Woodgate Financial, and Sally George of Convergency Partners led the raise as the growth-tech startup builds out its AI platform and leadership bench.
New teams from William Blair, Ameriprise and UBS bring more than $560 million in combined client assets to the firm's employee and independent channels.
Regulators this year approved UBS Bank USA’s conversion to a nationally chartered bank.
How a subprime lender’s car-loan bonds allegedly unraveled before bankruptcy.
Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains
Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income
