VA sales have trended downward for five years, and the third quarter brought more bad news: the product line saw the lowest sales in 20 years. However, experts think interest may slowly pick up as advisers and insurers get more comfortable operating under the DOL fiduciary rule.
| Issuer | Net assets ($M) | % change vs. 2016 | Market share | Market share % change _vs. 2016 | Financial strength rating* | |
|---|---|---|---|---|---|---|
| 1 | TIAA-CREF | $474,342.50 | 5.50% | 24.70% | 3.50% | A++ (Superior) |
| 2 | Jackson National | $176,606.00 | 14.40% | 9.20% | 12.30% | A+ (Superior) |
| 3 | Prudential Financial | $161,203.50 | 4.70% | 8.40% | 2.70% | A+ (Superior) |
| 4 | Lincoln Financial Group | $128,692.70 | 6.80% | 6.70% | 4.80% | A+ (Superior) |
| 5 | AXA Equitable | $114,282.40 | 6.60% | 5.90% | 4.60% | A (Excellent) |
| 6 | Brighthouse Financial | $114,084.70 | 2.90% | 5.90% | 1.00% | A (Excellent) |
| 7 | AIG | $113,673.60 | 6.60% | 5.90% | 4.60% | A (Excellent) |
| 8 | Ameriprise Financial | $78,240.90 | 4.80% | 4.10% | 2.80% | A+ (Superior) |
| 9 | AEGON/Transamerica | $74,579.10 | 6.60% | 3.90% | 4.60% | A+ (Superior) |
| 10 | Nationwide | $71,540.70 | 9.50% | 3.70% | 7.40% | A+ (Superior) |
| 11 | Pacific Life | $54,540.10 | 3.80% | 2.80% | 1.80% | A+ (Superior) |
| 12 | Voya Financial | $39,604.70 | -39.70% | 2.10% | -40.80% | A (Excellent)1 |
| 13 | Hartford | $39,076.40 | -2.50% | 2.00% | -4.40% | B++ (Good)1 |
| 14 | Allianz Life | $34,250.70 | 11.10% | 1.80% | 9.00% | A+ (Superior) |
| 15 | Thrivent Financial | $34,101.10 | 11.40% | 1.80% | 9.30% | A++ (Superior) |
| 16 | Fidelity Investments Life | $30,836.70 | 10.60% | 1.60% | 8.50% | A+ (Superior) |
| 17 | New York Life | $30,392.10 | 9.30% | 1.60% | 7.20% | A++ (Superior) |
| 18 | Ohio National | $22,362.70 | 6.90% | 1.20% | 4.90% | A+ (Superior) |
| 19 | Northwestern Mutual | $20,184.90 | 11.00% | 1.00% | 8.90% | A++ (Superior) |
| 20 | Mutual of America | $15,388.00 | 22.70% | 0.80% | 20.30% | A+ (Superior) |
| Issuer | Net assets ($M) | % change vs. 2016 | Market share | Market share % change _vs. 2016 | Financial strength rating* | |
|---|---|---|---|---|---|---|
| 1 | Jackson National | $3,891.70 | -9.50% | 18.90% | 1.70% | A+ (Superior) |
| 2 | TIAA-CREF | $2,611.60 | -19.50% | 12.70% | -0.30% | A++ (Superior) |
| 3 | AXA Equitable | $2,118.10 | -12.20% | 10.30% | 0.60% | A (Excellent) |
| 4 | Lincoln Financial Group | $1,595.70 | 0.10% | 7.80% | 1.40% | A+ (Superior) |
| 5 | AIG | $1,490.00 | -23.40% | 7.20% | -0.60% | A (Excellent) |
| 6 | Prudential Financial | $1,315.00 | -36.90% | 6.40% | -2.00% | A+ (Superior) |
| 7 | Nationwide | $1,221.60 | -11.70% | 5.90% | 0.40% | A+ (Superior) |
| 8 | Ameriprise Financial | $904.30 | -10.70% | 4.40% | 0.30% | A+ (Superior) |
| 9 | Allianz Life | $742.30 | 46.50% | 3.60% | 1.60% | A+ (Superior) |
| 10 | AEGON/Transamerica | $724.80 | -32.20% | 3.50% | -0.80% | A+ (Superior) |
| 11 | Pacific Life | $712.50 | 0.00% | 3.50% | 0.60% | A+ (Superior) |
| 12 | New York Life | $668.90 | 6.00% | 3.30% | 0.70% | A++ (Superior) |
| 13 | Thrivent Financial | $575.90 | -22.50% | 2.80% | -0.20% | A++ (Superior) |
| 14 | Fidelity Investments Life | $323.40 | -1.00% | 1.60% | 0.30% | A+ (Superior) |
| 15 | Brighthouse Financial | $306.50 | -39.00% | 1.50% | -0.50% | A (Excellent) |
| 16 | Northwestern Mutual | $295.90 | -4.70% | 1.40% | 0.20% | A++ (Superior) |
| 17 | Ohio National | $184.30 | -50.20% | 0.90% | -0.60% | A+ (Superior) |
| 18 | Massachusetts Mutual | $147.00 | -10.00% | 0.70% | 0.10% | A++ (Superior) |
| 19 | Great-West | $139.70 | 43.00% | 0.70% | 0.30% | A+ (Superior) |
| 20 | Mutual of America | $123.90 | -4.90% | 0.60% | 0.10% | A+ (Superior) |
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