Asset managers have re-focused their investment priorities amid AI surge

Asset managers have re-focused their investment priorities amid AI surge
Survey reveals a rising priority driven by the rise in tech potential.
JAN 30, 2025

Nvidia, OpenAI, DeepSeek, Microsoft, Google – the list of names driving the AI boom continues to grow. But there’s one thing that unites them all, and US asset managers are determined to benefit.

Consumers will ultimately decide which firms and products utilize the power of AI to their best advantage, but as the world adapts to the biggest tech revolution since the world wide web, data centers will be essential to the infrastructure.

That’s why 40% of asset managers surveyed by KPMG for a new report released today (Jan. 30) said they are prioritizing investment in data centers over the next two years, up from 27% just six months ago and putting them as the number two priority in real estate investments behind residential/build-to-rent (47%).

“Data centers have emerged as a cornerstone of modern infrastructure,” said Greg Williams, national sector leader for asset management at KPMG US. “As data centers become a more significant component of real estate portfolios, asset managers must adapt to the unique complexities they present in order to maintain competitive advantage in this expanding market.”

Despite this important focus shift for real estate, private debt and credit (36%) and private equity (31%) are expected to remain the top asset classes for ROI over the next three years, with real estate third (29%).

AI in asset management

As well as being a key driver of investment priorities, AI is also impacting the business side of asset management.

KPMG’s survey of more than 100 industry executives discovered a shift from AI being in the conceptual stage to the developmental stage within organizations, frequently involving external sources to develop capabilities.

Back-office functions are leading the way in GenAI adoption - 44% utilize it for IT and 36% for routine communication and content summarization across workflows such as meeting notes, emails, and writing assistance).  

Fund management (12%) and portfolio optimization (7%) are not common uses of GenAI while executives say data integrity, a lack of awareness and training, and security vulnerabilities cited as the main barriers to adoption overall.

Other concerns

The survey also identified factors affecting investment performance, cited by respondents. These were led by interest rate uncertainty (67%) followed by technological advancements (35%) and consumer confidence (34%).

The executives polled are looking mostly for stable market conditions and reduced financing costs as signals that the transaction environment is becoming more favorable.

“The rise in the 10-year Treasury yield since the Fed's rate cut in September 2024 signals a broader shift,” said Yelena Maleyev, senior economist at KPMG US. “Asset managers should pay close attention to trends in long bond yields, which will be crucial to adapting strategies beyond short-term rate movements."

Latest News

JPMorgan mulls new asset lending scheme aimed at crypto ETF investors
JPMorgan mulls new asset lending scheme aimed at crypto ETF investors

Insiders say the Wall Street giant is looking to let clients count certain crypto holdings as collateral or, in some cases, assets in their overall net worth.

Fintech bytes: Future Capital adds RayJay alum to C-suite, Advyzon welcomes ex-Envestnet leader
Fintech bytes: Future Capital adds RayJay alum to C-suite, Advyzon welcomes ex-Envestnet leader

The two wealth tech firms are bolstering their leadership as they take differing paths towards growth and improved advisor services.

UBS 'wrongfully' fired Idaho advisor in 2021: FINRA panel
UBS 'wrongfully' fired Idaho advisor in 2021: FINRA panel

“We think this happened because of Anderson’s age and that he was possibly leaving,” said the advisor’s attorney.

Cetera Trust hires Fidelity vet Kerri Scharr for chief fiduciary officer role
Cetera Trust hires Fidelity vet Kerri Scharr for chief fiduciary officer role

The newly appointed leader will be responsible for overseeing fiduciary governance, regulatory compliance, and risk management at Cetera's trust services company.

Trump's 'revenge tax' might come back to bite US borrowers, experts say
Trump's 'revenge tax' might come back to bite US borrowers, experts say

Certain foreign banking agreements could force borrowers to absorb Section 899's potential impact, putting some lending relationships at risk.

SPONSORED Beyond the dashboard: Making wealth tech human

How intelliflo aims to solve advisors' top tech headaches—without sacrificing the personal touch clients crave

SPONSORED The evolution of private credit

From direct lending to asset-based finance to commercial real estate debt.