Beacon Pointe breaks into mid-Atlantic market with deal for $560M firm

Beacon Pointe is pursuing its national growth ambitions as it makes its maiden foray into the mid-Atlantic. The national RIA has announced a partnership with Keeney Financial Group, a 10-member team that manages approximately $560 million in client assets.

Located in Columbia, Maryland, Keeney Financial Group is an advisory practice run by John Keeney, its founder, along with a team of five wealth advisors and financial planners supported by a staff of four operational and client service professionals.

Keeney and his team are joining Beacon Pointe from Triad Advisors.

“Our focus for the past 25 years has been delivering innovative solutions in a concierge service model,” said Keeney, a veteran with 31 years of experience. “In Beacon Pointe, we found a partner with shared values and an aligned vision of what matters most, the client!”

Professing a passion for helping clients meet their planning, investment, and income objectives, Keeney is joining Beacon Pointe as its newest managing director and partner.

“John is a high-energy professional with a very impressive, young, and energetic team,” Matt Cooper, president of Beacon Pointe, said in a statement.

Cooper highlighted the strategic appeal of the partnership with KFG as it gives the firm a stronghold “in a very attractive and affluent locale” that’s between the Baltimore and Washington, D.C., areas.

“We're excited to support them and have them represent Beacon Pointe in the region,” he said.

Beacon Pointe’s growth trajectory over the years – which has brought it to its current size of more than $30 billion in AUM spread across more than 50 offices – includes its acquisition last year of YorkBridge, a $1 billion New York practice.

That deal was later eclipsed when it welcomed a $2 billion ultra-high-net-worth Dallas-based team from UBS, which represented Beacon Pointe’s first integration of a wirehouse breakaway team.