BNY eyes growth for alts with new platform for advisors, wealthy clients

BNY eyes growth for alts with new platform for advisors, wealthy clients
New solution will provide access to more than 20 asset managers' private assets.
SEP 16, 2024

BNY wants to give financial advisors and their wealthy clients access to a wide range of alternative assets with the launch of a new platform.

It has announced Alts Bridge, a simplified end-to-end alternatives investing experience which aims to meet growing demand for alternative and private market investment products. BNY says that most advisors are targeting a 10-15% average portfolio weighting for alts but actual allocations remain in the low single digits.

Global alternative assets under management are expected to reach $24.5trn in 2028, representing a forecast annualized growth rate of 8.4% from 2022 to 2028 according to Preqin.

"We consistently hear from advisors that they want to allocate more to alternatives and private markets but are limited by operational complexity and significant additional resource requirements. We're incredibly proud to deliver the alternative investment experience that advisors and their clients expect and deserve," said David Moss, Head of Alts Bridge at BNY. 

With deep integration to existing desktops, initially BNY Pershing X's Wove advisory platform and NetX360+, the solution leverages AI and analytics tools to reduce manual processing and error rates. There will be features at the pre- at- and post- trade processes including advisor education and simplified ordering.

Alt Bridge users will have access to a curated and comprehensive suite of alternative assets from asset managers including Franklin Templeton, Apollo, Atalaya, Aviva Investors, Blue Owl Capital, Carlyle, CIFC, Coller Capital, Crescent Capital, Eisler Capital, Generali, GoldenTree, Goldman Sachs, Hunter Point Capital, Invesco, KKR, Lexington Partners a Franklin Templeton Company, Lunate, Marathon Asset Management, Partners Group, Polen Capital, RCP Advisors, and Stormfield Capital.

"We're combining the breadth and depth of BNY's distribution team with our expertise across investment management, advisory, securities services, wealth technology, and wealth custody and clearing, enabling Alts Bridge to provide a comprehensive solution to find, access, and custody alternative and private market assets,” said Akash Shah, Chief Growth Officer and Head of Growth Ventures at BNY.

Latest News

FINRA bars former LPL broker for stealing $1.7 million from customers
FINRA bars former LPL broker for stealing $1.7 million from customers

FINRA booted Rudy Anguiano from the industry for “conversion - the intentional and unauthorized taking of another person’s property.”

IRS targets 351 ETF conversions in new guidance on tax strategies
IRS targets 351 ETF conversions in new guidance on tax strategies

Notice 2026-62 also flags box spread ETFs and tax-aware fund trades as Treasury opens month-long consultation period.

Waverly Advisors buys $1.7B Richmond RIA
Waverly Advisors buys $1.7B Richmond RIA

Heartwood Wealth Advisors deal marks the serial acquirer's 36th-ever transaction as third-quarter RIA M&A volume slips 19%

Anthropic's landmark IPO filing shows 12-fold revenue jump, $518B compute bill
Anthropic's landmark IPO filing shows 12-fold revenue jump, $518B compute bill

The AI lab disclosed more than $8 billion in 2025 losses on an operating basis as financial advisors weigh a supersized listing likely to land past the midterms.

What selling your business doesn't tell you until it's too late
What selling your business doesn't tell you until it's too late

Valuations and ethical fit are top of mind nowadays, but questions of liability are also crucial for RIA sellers worried about post-sale risks.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains