Carson Group is extending its presence in the Midwest as it seals a landmark deal in Minnesota.
On Tuesday morning, the leading wealth firm announced its acquisition of Sweet Financial Partners, a Minnesota-based advisor team overseeing $1 billion in assets under advisement.
This deal marks the second largest acquisition in Carson's history – last December, it welcomed the $1.2 billion Oakeson Steiner team from Resource Investment Advisors – and strengthens its national presence in wealth management.
Sweet Financial Partners will maintain its local operations in Fairmont, Minnesota, while benefiting from Carson’s extensive resources.
The 12-member team, led by managing partner and 43-year industry veteran Bryan Sweet, will continue to operate under its current name but will now have access to Carson’s national platform.
“Bryan and his team exemplify the values and client-centric approach that Carson stands for," Burt White, CEO of Carson Group said in a statement Tuesday. "Their expertise in comprehensive financial planning and commitment to a ‘life well lived’ mentality make them an ideal addition to our advisor community.”
Sweet Financial, known for its proprietary Dream Architect process, specializes in retirement planning, tax efficiency, and business exit strategies. The firm’s long-standing relationship with Carson Coaching played a key role in the acquisition.
“Our team is excited to join forces with Carson Wealth. This collaboration allows us to maintain our local focus while tapping into the resources of a national brand,” said Sweet, whose four-decade BrokerCheck record also includes affiliations with Purshe Kaplan Sterling Investments and Raymond James. “It’s a natural progression that aligns perfectly with our culture of inspiring clients to realize their dreams.”
Michael Belluomini, senior vice president of mergers and acquisitions at Carson, emphasized the regional impact of the deal. “This acquisition not only strengthens our presence in the Midwest but also brings a team with a proven track record of success and a commitment to client service that aligns perfectly with our mission,” Belluomini said.
Carson Group currently manages $38 billion in assets and serves over 50,000 client families through more than 150 partner offices across the US.
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