Carson Group has rolled out a new suite of offerings designed to help its advisors attract and retain high-net-worth clients.
The Omaha-based RIA, which manages more than $45 billion in assets, said its new Private Client Services program will equip its network with resources to serve individuals with $10 million or more in investable assets .
Led by Jamie Carroll, the private client team will partner with advisors to deliver personalized strategies for clients with complex financial needs, including business exit planning, advanced estate and risk planning, and intergenerational wealth coordination.
In a statement announcing the new program, Carroll said high-net-worth clients “often require services beyond traditional wealth management,” and emphasized the importance of a team that can coordinate every aspect of their financial lives.
Carroll, who leads the new private client team, brings about 25 years of experience working with high-net-worth and ultra-high-net-worth clients, including those managing hundreds of millions of dollars.
Carroll joined Carson Group in 2018 through an acquisition after her firm became part of the Carson partner network, and she also serves as senior vice president of strategic projects. Her background includes guiding multigenerational families through complex transitions and helping advisors understand the nuanced needs of affluent households .
The launch comes as competition for wealthy clients heats up across the RIA space. According to Cerulli Associates, consolidation among RIAs has accelerated, with more than 12,000 advisors now working at consolidated firms, up from just over 4,000 at the end of 2018.
Cerulli research has also found that among HNW practices, intergenerational wealth transfers have grown to become the greatest business challenge over the past half-decade, cited by around one-third (35%) of private wealth firm executives it surveyed as of 2024.
Carson’s new program includes a team of specialists in investment research, estate and tax planning, business advisory, and philanthropic planning. Advisors will have access to customizable tools and direct support for client meetings.
“With Private Client Services, we’re giving advisors the sophisticated tools and white-glove support they need to confidently serve high-net-worth families and be the advisor that generational wealth requires,” said Dani Fava, chief strategy officer at Carson Group.
Carson Group CEO Burt White said the new offering “leans further into that model to ensure advisors are fully supported as they attract high-net-worth clients and expand their value proposition.” He added that these clients “expect a level of service that is both sophisticated and highly personalized.”
As the top 3.2% of US households control $27.5 trillion in investable assets, Carson Group’s move reflects a broader industry trend toward scaling up to meet the needs of high-net-worth families. The firm serves more than 54,000 client families through over 150 partner offices nationwide
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