Cerity Partners acquires another firm as report says all RIAs should prepare for M&A

Cerity Partners acquires another firm as report says all RIAs should prepare for M&A
Report finds high level of contact between firms and potential buyers
APR 02, 2025

The strong M&A landscape in the wealth advisory space is set to continue in 2025, a new report says.

It comes as Cerity Partners announces another merger – following its recent addition in Boston -  with West Coast Financial, a financial advisory firm headquartered in Santa Barbara, expanding Cerity’s brand while providing a new chapter of growth for the four-decades-old West Coast Financial.

“Merging with Cerity Partners will allow us to continue building on our mission, while providing clients with expanded access to financial solutions and strategies to bring their money and life into sync,” said Steven Weintraub, managing partner of West Coast Financial.

For breakaway advisors independence is often prized as a way to provide a more personalized service to their clients, but is the desire to remain independent greater than the M&A opportunity?

A new report from Advisor Growth Strategies provides analysis of the current RIA deal environment and highlights how 47 firms completed multiple acquisitions in 2024, including more than 40 that brought acquired firms under their brand.  And 2025 is set to continue to gather pace.

Survey responses reveal that 96% of RIA participants had been contacted at least twice monthly by a potential M&A partner, up from 68% a year earlier. But competition means that buyers are having to work harder to stand out and demonstrate true strength in their platforms.

For those firms that are interested in selling or merging, acquirers are looking for strong recurring revenue, talent management, and client growth. Firms that can achieve this to a high level can command a premium, while those that cannot, may be offered around 21% less than their ideal peers.

The report concludes that, although 55% of RIA respondents see remaining independent as their ideal future, they should still prepare for M&A as the factors that are driving premium deals for those firms that do sell, are also positive for those they do not.  

Latest News

Fintech bytes: FP Alpha rolls out estate insights feature
Fintech bytes: FP Alpha rolls out estate insights feature

Also, wealth.com enters Commonwealth's tech stack, while Tifin@work deepens an expanded partnership.

Morgan Stanley, Atria job cut details emerge
Morgan Stanley, Atria job cut details emerge

Back office workers and support staff are particularly vulnerable when big broker-dealers lay off staff.

Envestnet taps Atria alum Sean Meighan to sharpen RIA focus
Envestnet taps Atria alum Sean Meighan to sharpen RIA focus

The fintech giant is doubling down on its strategy to reach independent advisors through a newly created leadership role.

LPL, Evercore welcome West Coast breakaways
LPL, Evercore welcome West Coast breakaways

The two firms are strengthening their presence in California with advisor teams from RBC and Silicon Valley Bank.

Supreme Court slaps down brokerage's appeal vs. FINRA expulsion case
Supreme Court slaps down brokerage's appeal vs. FINRA expulsion case

The high court's decision rebuffing Alpine Securities marks a setback for a broader challenge to Wall Street's reliance on self-regulatory organizations.

SPONSORED Beyond the dashboard: Making wealth tech human

How intelliflo aims to solve advisors' top tech headaches—without sacrificing the personal touch clients crave

SPONSORED The evolution of private credit

From direct lending to asset-based finance to commercial real estate debt.