Cetera affiliate Wilde Wealth bolsters ownership group

Cetera affiliate Wilde Wealth bolsters ownership group
The Arizona-based planning firm with more than $3.4B in AUA hails the development as a strategic "win-win."
MAY 22, 2024

Wilde Wealth Management, one of the largest firms within Cetera's affiliate network, has arrived at a significant milestone on its continuing growth journey.

Cetera announced that two seasoned advisors, Jeffrey Anthony and Jason Fial, have joined the ownership group at Wilde Wealth.

A fee-based firm headquartered in Arizona, Wilde Wealth Management is a top independent wealth manager that provides a wide array of services including retirement, investment, real estate, insurance, legal and tax planning.

With a book exceeding $3.4 billion in assets under administration, Wilde Wealth serves as an OSJ overseeing more than 42 advisors with nine locations in the Southwest US. It received a minority investment from Cetera in January this year, allowing the firm to open up its ownership group to include additional advisors.

"I am extremely excited to welcome Jeff and Jason, who are longtime advisors at Wilde Wealth, to our ownership group," Wilde Wealth Management co-founder, CEO and managing principal Trevor Wilde said in a statement.

A member of the Wilde Wealth team since 2019, Anthony was recently elevated to the position of chief growth officer. He'll be playing a pivotal role in the firm's organic and inorganic growth efforts, focusing on multiple areas including client and asset growth, advisor mentorship and management, and advisor succession planning programs.

Fial, a nearly 20-year veteran of the industry, is a consistent qualifier for the Million Dollar Round Table. Prior to joining Wilde Wealth in 2018, he spent 15 years at Country Fianncial as a financial representative.

"We view this milestone as a win-win – growing the value of Wilde Wealth Management while significantly enhancing our strategic vision for the good of our clients and continuing to build a chosen destination for top advisors from across the industry," Wilde said.

Cetera also ratcheted up its efforts to meet advisors' evolving needs last week as it welcomed a quartet of former executives from LPL, Osaic, Commonwealth and TD Ameritrade to its leadership.

Latest News

JPMorgan mulls new asset lending scheme aimed at crypto ETF investors
JPMorgan mulls new asset lending scheme aimed at crypto ETF investors

Insiders say the Wall Street giant is looking to let clients count certain crypto holdings as collateral or, in some cases, assets in their overall net worth.

Fintech bytes: Future Capital adds RayJay alum to C-suite, Advyzon welcomes ex-Envestnet leader
Fintech bytes: Future Capital adds RayJay alum to C-suite, Advyzon welcomes ex-Envestnet leader

The two wealth tech firms are bolstering their leadership as they take differing paths towards growth and improved advisor services.

UBS 'wrongfully' fired Idaho advisor in 2021: FINRA panel
UBS 'wrongfully' fired Idaho advisor in 2021: FINRA panel

“We think this happened because of Anderson’s age and that he was possibly leaving,” said the advisor’s attorney.

Cetera Trust hires Fidelity vet Kerri Scharr for chief fiduciary officer role
Cetera Trust hires Fidelity vet Kerri Scharr for chief fiduciary officer role

The newly appointed leader will be responsible for overseeing fiduciary governance, regulatory compliance, and risk management at Cetera's trust services company.

Trump's 'revenge tax' might come back to bite US borrowers, experts say
Trump's 'revenge tax' might come back to bite US borrowers, experts say

Certain foreign banking agreements could force borrowers to absorb Section 899's potential impact, putting some lending relationships at risk.

SPONSORED Beyond the dashboard: Making wealth tech human

How intelliflo aims to solve advisors' top tech headaches—without sacrificing the personal touch clients crave

SPONSORED The evolution of private credit

From direct lending to asset-based finance to commercial real estate debt.