CFP Board unveils scholarship for aspiring women planners

CFP Board unveils scholarship for aspiring women planners
The scholarship was created by Peggy Ruhlin, a certified financial planner with a lengthy career in wealth management.
MAR 05, 2024

The CFP Board has just taken an important step to help more women pursue their plans to join the financial planning profession.

The Certified Financial Planner Board of Standards Inc. has introduced the Peggy Ruhlin Wealth Is Women's Work CFP Exam Scholarship, a new initiative aimed at supporting women who aspire to become CFPs.

The scholarship was created by Peggy Ruhlin, a certified financial planner who overcame challenges to carve out her lengthy career in wealth management.

“This new scholarship reinforces our shared commitment to expanding diversity in financial planning,” CFP Board CEO Kevin R. Keller said in a statement.

The inaugural Peggy Ruhlin Wealth Is Women's Work CFP Exam Scholarship covers $625 toward the early registration fee for the July 2024 CFP exam. To be eligible, candidates must be US residents under 40 years of age who identify as women and who have not registered for the July exam prior to their being notified of the award.

“By supporting women pursuing CFP certification, we are cultivating a more inclusive financial planning profession and improving access to competent, ethical financial advice for everyone,” Keller said.

A 2021 study by the CFP Board underscored the value of the certification to female advisors in particular, with 64% of women CFPs surveyed strongly recommending it, compared to just 52% of men.

Scholarship applications for the July CFP exam will be accepted until March 19; awardees will be notified by March 26. The initiative plans to award 50 scholarships annually through 2027.

“I understand first-hand the challenges women may face as they navigate their careers,” said Ruhlin, recipient of the InvestmentNews Women to Watch Alexandra Armstrong Award for Lifetime Achieve in 2017. “My financial planning career allowed me to thrive both personally and professionally.”

Ruhlin’s professional journey was marked by the dual challenges of managing her accounting career and parenting as a single mother. Eventually, she found her calling in financial planning, which gave her not just career satisfaction but also a conducive work-life balance. After earning her CFP in 1986, she co-founded Budros Ruhlin & Roe, one of the leading wealth management firms in Columbus, Ohio.

Having a certification earns you respect, Mary Beth Franklin says

Latest News

Merrill lands four advisor teams as May recruiting data shows firm's two-way churn
Merrill lands four advisor teams as May recruiting data shows firm's two-way churn

Merrill's latest hires span Colorado to Louisiana, even as industry-wide recruiting data suggests the firm is losing almost as many advisors as it gains.

Fund manager sues Kandeo, alleges $100 million FinSocial loss
Fund manager sues Kandeo, alleges $100 million FinSocial loss

The $36 million buy allegedly hid inflated books and a $50 million diversion.

Advisor gets $200,000 from Ameriprise in 'emotional distress' lawsuit
Advisor gets $200,000 from Ameriprise in 'emotional distress' lawsuit

“An award citing emotional distress is very unusual,” an industry executive said.

Workplace financial education linked to stronger financial habits, but participation remains low
Workplace financial education linked to stronger financial habits, but participation remains low

New EBRI research found workers who participated in employer financial education reported higher confidence, literacy and financial satisfaction.

The rise of the super advisor: How AI is redefining competitive advantage in wealth management
The rise of the super advisor: How AI is redefining competitive advantage in wealth management

Beyond operational excellence, the winning advisors of the future are the ones who can reach across multiple disciplines without discarding specialist skills.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income