College saving put on hold

Over a third of parents have slowed or stopped saving for their children's education as they struggle with higher food and energy costs, a survey from TD Ameritrade Holding Corp. suggests.
SEP 01, 2008
Over a third of parents have slowed or stopped saving for their children's education as they struggle with higher food and energy costs, a survey from TD Ameritrade Holding Corp. suggests. However, 87% of parents surveyed still considered saving for college to be "extremely or very important." "Respondents felt that they could scale back on education because they felt that there was enough time to recoup their savings," said Diane Young, director of retirement and goal planning at Omaha, Neb.-based TD Ameritrade. "Families understand that saving for college is a long-term goal and allows people saving money to be flexible." "Many parents can scale back this year, but they can make it up when times get better," Ms. Young added.
According to the survey, 60% of parents expected that it would take 11 years or more to save enough money to cover the cost of their children's college education. "More individuals are being thoughtful about how to prepare to cover those costs," Ms. Young said. Ninety-three percent of those surveyed said they planned to pay or had already paid for a child's education through savings accounts (60%); cash (54%); student loans (48%); investments, including individual retirement accounts or bonds (39%); and equity lines of credit (13%). TD Ameritrade's findings are based on a telephone survey of 1,005 parents conducted from July 31 to Aug. 3 by Opinion Research Corp. of Princeton, N.J.

Latest News

LPL posts record adjusted earnings as recruiting pipeline hits new high
LPL posts record adjusted earnings as recruiting pipeline hits new high

Advisor recruiting climbed to its strongest pace in nearly two years, while CEO Richard Steinmeier said the firm has "cleared the decks" for bigger institutional deals.

MirrorWeb, WealthReach ink deals to cement compliance and marketing leadership
MirrorWeb, WealthReach ink deals to cement compliance and marketing leadership

The combinations involving Red Oak and AdvisorRankings illustrate how AI is reshaping both wealth firm operations and wealthtech platforms' business models.

Kelly Park Capital streamlines private market access with PRISM 2.0
Kelly Park Capital streamlines private market access with PRISM 2.0

New 5-in-1 onboarding tool aims to cut subscription paperwork as advisor demand for private markets accelerates

Build deeper relationships and drive business through niche branding
Build deeper relationships and drive business through niche branding

Connecting unique offerings with a specific client niche is a sure path to advisor satisfaction and success – but it all has to start with an intentional strategy.

Wealth Enhancement enters Alabama with RIA managing $462M in client assets
Wealth Enhancement enters Alabama with RIA managing $462M in client assets

The deal marks the independent wealth management firm's first footprint in Alabama, expanding its national RIA acquisition strategy.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income