Diversify launches wealth management partner platform with three RIAs

Diversify launches wealth management partner platform with three RIAs
New offering is for advisors seeking the next step of their career.
JAN 09, 2024

Financial advisors looking to monetize their practices now have a new option as Diversify launches a wealth management affiliation platform.

Diversify Wealth Management offers an employee-affiliation RIA, also known as the Partner Platform, and forms part of the Diversify Advisor Network which launched last month, alongside full-service broker-dealer DFPG Investments and independent RIA platform Diversify Advisory Services. The firm oversees more than $7 billion across the three platforms.

By adding a W-2 employee-affiliation-model RIA, the firm is offering advisors the opportunity to take a direct partnership in its Diversify Advisor Network.

“We’ve wasted no time executing our strategy of developing a multi-platform affiliation model – and there are more coming,” said Ryan Smith, co-founder, and CEO of Diversify Advisor Network. “We are focused on giving advisors choice and flexibility, in a boutique environment with institutional-quality resources. We strive to be the forever home for highly successful advisors, whether they want to retain their independence or monetize their practices through a more aligned channel.”

Three firms have joined Diversify Wealth Management at launch, with a combined $2.1 billion in assets. They are Caliber Wealth Management, FirstPurpose Wealth and Diversify, Inc., and the founders of each firm will serve on the board of the Diversify Advisor Network.

Stuart Matheson, chief strategy officer of the Diversify Advisor Network said that these acquisitions were very strategic.

“They each bring a unique expertise that will allow us to provide expanded services in a single framework. While Diversify Wealth Management advisors are technically W-2 employees, they aren't assets to us in some roll-up strategy,” he explained. “They are partners with significant equity stakes who are truly aligned and carefully selected. They want to capitalize on the value creation and improved client experience that the Diversify Advisor Network will provide.”

Latest News

Investing for accountability: How to frame a values-driven conversation with clients
Investing for accountability: How to frame a values-driven conversation with clients

By listening for what truly matters and where clients want to make a difference, advisors can avoid politics and help build more personal strategies.

Advisor moves: Raymond James ends week with $1B Commonwealth recruitment streak
Advisor moves: Raymond James ends week with $1B Commonwealth recruitment streak

JPMorgan and RBC have also welcomed ex-UBS advisors in Texas, while Steward Partners and SpirePoint make new additions in the Sun Belt.

Cook Lawyer says fraud claims are Trump’s ‘weapon of choice’
Cook Lawyer says fraud claims are Trump’s ‘weapon of choice’

Counsel representing Lisa Cook argued the president's pattern of publicly blasting the Fed calls the foundation for her firing into question.

SEC orders Vanguard, Empower to pay more than $25M over failures linked to advisor compensation
SEC orders Vanguard, Empower to pay more than $25M over failures linked to advisor compensation

The two firms violated the Advisers Act and Reg BI by making misleading statements and failing to disclose conflicts to retail and retirement plan investors, according to the regulator.

RIA moves: Wells Fargo pair joins &Partners in Virginia
RIA moves: Wells Fargo pair joins &Partners in Virginia

Elsewhere, two breakaway teams from Morgan Stanley and Merrill unite to form a $2 billion RIA, while a Texas-based independent merges with a Bay Area advisory practice.

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.