Dynasty announces wealth advisory tie-up with Nasdaq Private Market

Dynasty Financial Partners and Nasdaq Private Market, a liquidity solutions provider for employees and investors at pre-IPO firms, have announced a strategic partnership aimed at connecting private company shareholders with experienced wealth managers.

The initiative unveiled Wednesday integrates Dynasty’s network of independent RIAs into Nasdaq Private Market’s SecondMarket Liquidity Platform, providing participants in secondary liquidity events access to investment and tax planning services.

The collaboration marks Dynasty as the first wealth management partner in Nasdaq Private Market’s Wealth Connect initiative, which focuses on supporting private company shareholders through tailored financial solutions. Shareholders will have access to Dynasty Connect, a concierge service that matches clients with RIAs who align with their specific financial goals, offering support in areas such as option exercise strategies, estate planning, and legacy management.

“Dynasty is thrilled to collaborate with NPM to offer such a pioneering service to private investors,” Shirl Penney, founder and chief executive of Dynasty Financial Partners, said in a statement. “It simply makes sense for investors who are creating wealth through NPM’s platform to have the opportunity to safeguard it with an independent, impartial advisor who puts their needs first.”

Tom Callahan, chief executive of Nasdaq Private Market, said his firm's partnership with Dynasty as a testamant to "our commitment to helping entrepreneurs preserve and build wealth beyond the tender.”

“This partnership will help NPM better serve our clients by offering them some of the best-in-class tools, education, and advisory services to help them achieve their long-term financial goals," Callhan said.

Originally founded within Nasdaq in 2013, Nasdaq Private Market has facilitated over $55 billion across more than 760 company-sponsored liquidity programs for venture-backed firms, as well as over 200,000 individual shareholders and investors. It spun off into a standalone, independent company in 2021 through a joint venture that included Nasdaq Inc., Citigroup, Goldman Sachs, and Morgan Stanley.