Dynasty Financial shakes up leadership with COO hire, new positions

Dynasty Financial, one of the top independent platforms for high-net-worth and ultra-high-net-worth advisors, is looking to reinforce its reputation with a slate of leadership changes.

Dynasty says changes, including a new COO and two new executive roles, are part of its broader ongoing effort to expand and streamline operations, expanding its capacity for innovation, decision-making, and growth.

Its new COO, Marc Hineman, brings with him extensive experience in technology, operations, and corporate mergers and acquisitions. Hineman, who most recently worked at PICO, a technology provider for major financial institutions, will play a central role in Dynasty’s expansion. Dynasty says his background, which also includes leadership positions at Wells Fargo and JPMorgan, will be critical in positioning the company as a premier partner for financial advisors.

The firm also announced the promotion of Andrew Marsh, who has been appointed as head of core services. Marsh, who co-founded Richardson Wealth in Canada and joined Dynasty in 2023 as vice chairman, will focus on unifying the firm’s services under one streamlined team. His responsibilities will include overseeing the firm’s network of advisory firms and facilitating their continued growth.

Dynasty also announced the promotion of Tim Oden, the 37-year industry veteran it hired from Schwab in April, to the role of chief growth officer. His new role will focus on driving Dynasty’s growth, including expanding the firm’s network of independent advisors. Oden is credited with helping build one of the largest custodian businesses in the financial industry during his time at Schwab.

“Our Network Partners are everything to us,” Shirl Penney, Dynasty's founder and CEO, said in a statement announcing the moves. “The strategic changes we have made to our business position us to support the extraordinary growth we – and they – are experiencing and forecasting. Marc, Tim, and Andrew are key to this effort.”

Earlier in July, the firm elevated Leslie Dentinger Norman to the role of chief technology officer. She joined Dynasty in 2022, before which she helped lead technology product development efforts at Raymond James.

Dynasty currently supports a network of 56 independent firms with over 400 advisors. The network manages an average of $1.8 billion in assets per firm, with advisors managing around $250 million each.

In an interview with InvestmentNews, Penney said Dynasty experienced its biggest surge in assets last year, crediting that success to his team and the broader community of families, clients, investors and resource partners supporting the platform.

“There's a lot of support we get within the ecosystem, and a lot of those firms backed us in the very early days so whenever there's significant industry recognition like this, on behalf of those four constituents, I accept it on behalf of them,” Penney said.