Edward Jones expands financial services offerings in branches

Edward Jones expands financial services offerings in branches
The firm is leveraging existing partnerships for enhanced services.
AUG 22, 2024

Edward Jones clients in the US are to be offered an expanded range of financial services at the firm’s branches after the expansion of some key partnerships.

The firm already partners with US Bank for its credit card product, but from late 2025 there will also be a co-branded checking account and enhanced credit card offering. The products will be issued, serviced, and operated by US Bank.

For clients it means greater choice of services while the 19,000 Edward Jones advisors in the US will gain a more holistic overview of clients’ finances to help them provide a more comprehensive advisory service.

"Strengthening our saving, spending and borrowing offerings will help us serve more clients more completely," said David Chubak, responsible for the US Business Unit and Branch Development at Edward Jones. "US Bank is our current partner for our credit card offering. Expanding our already successful partnership will help us scale the impact for our clients across the US. Both of our firms prioritize a people-first approach and are committed to continually evolving to serve clients' needs now and in the future."

Advisors will increasingly get access to Salesforce Financial Services Cloud, currently available in 5,500 branches but rolling out fully in the coming months.

The firm also says that adoption of Envestnet MoneyGuide financial planning software has been strong. Since it was enabled in branches in November 2023 more than 1.3 million clients have been added to the platform, which is twice as fast as expected. Advisors who are using MoneyGuide as part of deep discovery conversations have clients who report feeling more confident in their financial future following their meetings.

Latest News

Merrill lands four advisor teams as May recruiting data shows firm's two-way churn
Merrill lands four advisor teams as May recruiting data shows firm's two-way churn

Merrill's latest hires span Colorado to Louisiana, even as industry-wide recruiting data suggests the firm is losing almost as many advisors as it gains.

Fund manager sues Kandeo, alleges $100 million FinSocial loss
Fund manager sues Kandeo, alleges $100 million FinSocial loss

The $36 million buy allegedly hid inflated books and a $50 million diversion.

Advisor gets $200,000 from Ameriprise in 'emotional distress' lawsuit
Advisor gets $200,000 from Ameriprise in 'emotional distress' lawsuit

“An award citing emotional distress is very unusual,” an industry executive said.

Workplace financial education linked to stronger financial habits, but participation remains low
Workplace financial education linked to stronger financial habits, but participation remains low

New EBRI research found workers who participated in employer financial education reported higher confidence, literacy and financial satisfaction.

The rise of the super advisor: How AI is redefining competitive advantage in wealth management
The rise of the super advisor: How AI is redefining competitive advantage in wealth management

Beyond operational excellence, the winning advisors of the future are the ones who can reach across multiple disciplines without discarding specialist skills.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income