Edward Jones expands financial services offerings in branches

Edward Jones expands financial services offerings in branches
The firm is leveraging existing partnerships for enhanced services.
AUG 22, 2024

Edward Jones clients in the US are to be offered an expanded range of financial services at the firm’s branches after the expansion of some key partnerships.

The firm already partners with US Bank for its credit card product, but from late 2025 there will also be a co-branded checking account and enhanced credit card offering. The products will be issued, serviced, and operated by US Bank.

For clients it means greater choice of services while the 19,000 Edward Jones advisors in the US will gain a more holistic overview of clients’ finances to help them provide a more comprehensive advisory service.

"Strengthening our saving, spending and borrowing offerings will help us serve more clients more completely," said David Chubak, responsible for the US Business Unit and Branch Development at Edward Jones. "US Bank is our current partner for our credit card offering. Expanding our already successful partnership will help us scale the impact for our clients across the US. Both of our firms prioritize a people-first approach and are committed to continually evolving to serve clients' needs now and in the future."

Advisors will increasingly get access to Salesforce Financial Services Cloud, currently available in 5,500 branches but rolling out fully in the coming months.

The firm also says that adoption of Envestnet MoneyGuide financial planning software has been strong. Since it was enabled in branches in November 2023 more than 1.3 million clients have been added to the platform, which is twice as fast as expected. Advisors who are using MoneyGuide as part of deep discovery conversations have clients who report feeling more confident in their financial future following their meetings.

Latest News

Advisor moves: RBC lands $1B UBS team in Pittsburgh
Advisor moves: RBC lands $1B UBS team in Pittsburgh

Elsewhere, Wells Fargo Advisors adds a $400 million Morgan Stanley veteran in Naples as an ex-Cetera advisor goes independent with LPL

GWG’s Heppner hires Puff Daddy’s attorneys as criminal sentencing looms
GWG’s Heppner hires Puff Daddy’s attorneys as criminal sentencing looms

According to a federal charges Bradley Heppner, 60, received more than $150 million in payments through funneling money from GWG Holdings to a shell company.

Investors accuse Broadstreet fund of alleged billion-dollar 'Ponzi-like' scheme
Investors accuse Broadstreet fund of alleged billion-dollar 'Ponzi-like' scheme

A $1B fund allegedly skimmed 30% off the top, then swapped cash for locked-up stock.

Lawsuit alleges Skechers founders manipulated $9.4B buyout to shortchange investors
Lawsuit alleges Skechers founders manipulated $9.4B buyout to shortchange investors

Insiders allegedly rewrote projections three times in four days.

Fintech bytes: FINNY signs Visionary Square for pay-as-you-go AI prospecting program
Fintech bytes: FINNY signs Visionary Square for pay-as-you-go AI prospecting program

TCI Wealth Advisors also has also tapped JIFFYAI to unify onboarding and servicing, while TradePMR adds ICE market data to its Fusion advisor platform

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor