EP Wealth adds $660M with Peninsula acquisition

EP Wealth Advisors has acquired San Francisco-based Peninsula Wealth, expanding its presence in Northern California and adding approximately $660 million in assets under management.

The acquisition introduces a new office in San Francisco’s SOMA district, complementing EP Wealth’s existing locations in Berkeley, secured through its acquisition of Mindful Money in 2022, and Walnut Creek, represented by its partnership with Millie Capital Management.

Peninsula Wealth, founded more than 15 years ago, serves high-net-worth individuals and families, with a focus on clients in the biotech and technology industries. The firm offers customized financial planning and investment management services, which will now be integrated into EP Wealth’s national platform.

Founder Rahul Shah will join EP Wealth as a regional director. His six-member team will also transition to the new structure, bringing additional experience to EP Wealth’s advisory business in the region.

Peninsula clients will gain access to an expanded range of services under the EP Wealth brand, including estate and tax planning, enhanced investment research, and technology tools.

In a statement Wednesday, Shah highlighted the opportunity to "offer an even broader range of resources while continuing to deliver the personalized guidance our clients rely on."

EP Wealth, based in Torrance, California, managed over $31 billion in client assets as of December 31. The firm operates more than 48 offices across 16 states. Its continued growth has been supported by private equity backing from Boston-based Berkshire Partners.

The addition of Peninsula Wealth reflects EP Wealth’s strategy of growing through regional partnerships with established RIAs. 

Peninsula marks the RIA’s third transaction of 2025, following its deal for $1.6 billion Executive Wealth Management in January and last month's acquisition of the Holben Group, a Denver-based RIA with north of $190 million in AUM.

As noted in Echelon Partners' 2024 RIA M&A Deal Report, EP Wealth inked six deals last year, most notably in September when it snapped up $1.1 billion CornerCap Investment Counsel.