EP Wealth Advisors acquires NBS Financial Services

EP Wealth Advisors acquires NBS Financial Services
Westlake Village office strengthened by acquisition.
APR 30, 2025

EP Wealth Advisors, a fee-only registered investment adviser with more than 50 offices across 17 states, has acquired NBS Financial Services, a Conejo Valley-based financial advisory firm, adding over $230 million in assets under management to its portfolio. The acquisition strengthens EP Wealth’s existing presence in Westlake Village, California, and marks a significant step in the company’s regional growth strategy.

NBS Financial Services, established in 1981, has operated in the Conejo Valley for more than four decades, providing comprehensive financial, tax, estate, retirement, and education planning services along with investment management. The firm was originally founded by the father of current president Geordie Crossan, who joined the company in 1986 and has since built a reputation for client-focused financial advice.

“When identifying new partners, we prioritize firms deeply rooted in their communities,” said EP Wealth CEO Ryan Parker. “With over 40 years of dedicated service in the Conejo Valley, NBS shares our commitment to personalized, high-quality service. We’re thrilled to welcome them to the EP Wealth family.”

Following the acquisition, Crossan and two members of his team will join EP Wealth’s Westlake Village office. Crossan, who has previously served as president of the Ventura County Financial Planning Association and the LA/San Fernando Valley Institute of Certified Financial Planners, expressed optimism about the partnership.

“Joining EP Wealth allows us to strengthen our commitment to helping families achieve their financial goals,” Crossan stated. “We look forward to continuing to serve the Westlake Village and Conejo Valley communities under the EP Wealth name.”

EP Wealth divisional leader Watts Ha, who supported the integration process, highlighted the value of NBS’s experience and community connections. “Geordie and his team bring not only valuable years of experience but a strong legacy in the community,” said Ha. “It’s been a privilege to support their integration.”

This partnership represents EP Wealth’s fifth acquisition of 2025.

Financial terms of the transaction were not disclosed.

Latest News

Merrill to pay $39 million in cash sweep settlement
Merrill to pay $39 million in cash sweep settlement

The financial advice industry has been facing inquiries into its cash sweep programs for years now.

SEC accuses fund advisor of defrauding SpaceX, OpenAI investors
SEC accuses fund advisor of defrauding SpaceX, OpenAI investors

Investor money allegedly went to strip clubs, exotic cars, and landscaping

RIA moves: Savant enters Thousand Oaks as Procyon lands in New Jersey
RIA moves: Savant enters Thousand Oaks as Procyon lands in New Jersey

Procyon adds $415 million in assets under management in New Jersey while Savant picks up a $213 million Southern California planning firm

Beyond sell or inherit: A third exit for appreciated property
Beyond sell or inherit: A third exit for appreciated property

With a growing number of real estate-rich Baby Boomers aging into retirement, some advisors may be failing to consider all the options available for those clients' assets.

AI marketing adoption gap costs financial firms revenue
AI marketing adoption gap costs financial firms revenue

Cornerstone Advisors study reveals compliance bottlenecks stall campaigns weeks after customer opportunities close.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains