ESG investing can foster cohesion in wealthy families, Barclays finds

ESG investing can foster cohesion in wealthy families, Barclays finds
The study suggests younger generations are influencing their elders and persuading them to act
NOV 23, 2020

Investing according to environmental, social and governance principles seems to be a way to bring together younger and older generations of wealthy families, a study from Barclays Wealth finds.

Once thought to be of interest only to younger investors, “responsible investing is expanding rapidly among all age groups,” Barclays said in a release.

The survey found that 68% of the patriarchs and matriarchs of high-net-worth families say that their children have taken the lead on ethical and social investment matters for the family. As a result of that influence, older generations now show levels of interest in investing sustainably that are similar to those of younger investors.

“Sustainable investing, therefore, serves as a common ground for the different generations with all involved looking to make a positive impact with their wealth,” Barclays said.

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