Hybrid Realta Wealth nabs ex-Ameriprise leader for national recruiting strategy

Independent wealth firm Realta Wealth is looking to energize its advisor recruitment strategy by hiring over an experienced leader from Ameriprise.

On Monday, the firm announced Paul Tyler as its new senior vice president and director of business development.

Tyler, an experienced leader in wealth management, joins the firm from Ameriprise Financial Services and will oversee Realta’s national recruiting strategy.

In his new role, Tyler will focus on recruiting financial professionals from large independent platforms, aiming to attract advisors interested in Realta’s boutique culture and personalized service model.

Realta Wealth CEO Kevin Keefe, to whom Tyler will be reporting directly, highlighted the significance of being "actively out in the marketplace telling our story."

"Paul has the experience and talent to take our recruiting efforts to the next level," Keefe said in a statement, emphasizing Tyler's "track record of recruiting success and in-depth and current knowledge of the needs and wants of the type of elite advisors we are looking to attract."

It's been a year of change at Realta, which began 2024 by rebranding from CoastalOne, the name it had been going with since the start of its 35-year story in 1989. In March, it announced Tim Bowman, a seasoned leader from Cetera, as its new CFO. A few months later in May, it found its new chief operating officer in John Barragan, an industry veteran with hard-earned experience from Kestra, Goldman Sachs, and Cetera.

With an estimated 160 advisors nationwide managing over $3 billion in client assets, Realta said Tyler will lead its business development team and play a key role throughout the recruitment cycle, from building a pipeline of potential candidates to facilitating agreements with new advisors.

Before joining Realta, Tyler spent more than a decade at Ameriprise Financial Services, where he held multiple roles, most recently as regional director of experienced advisor recruiting. He began his career at Ameriprise in 2007 as a financial advisor.

Ameriprise made waves this past July with a shot across the bow against LPL Financial, accusing its rival firm of underhanded and potentially illegal recruiting practices including taking confidential client and company information with the help of defecting advisors.

"With large independent broker-dealers giving up their cultures for the sake of building scale, many advisors want to make a change," Tyler said. "Realta is a firm on the move, and I am thrilled to be here at this inflection point for our industry,"