Joe Duran-backed $12 billion RIA Bleakley rebrands as OnePoint BFG Wealth Partners

New Jersey-based $12 billion RIA Bleakley Financial Group has rebranded as OnePoint BFG Wealth Partners, marking its continued evolution in the year since Rise Growth Partners took a minority stake in the firm.

OnePoint BFG is intended to reflect the firm’s growing national footprint, as it now has 17 locations and more than 180 staff. The new name is meant to position OnePoint as the sole destination for clients across wealth management, tax, estate and retirement planning. In addition to relying on Rise’s marketing team, OnePoint consulted with agency Ludwig Plus and Julie Littlechild’s Absolute Engagement as part of its rebranding process.

Rise Growth Partners, the RIA minority investment vehicle launched last year by former United Capital CEO Joe Duran, maintains a slightly less than 30% ownership stake in OnePoint, according to comments made in May by OnePoint COO Vincent Nauheimer at a conference hosted by Goldman Sachs. Since Rise’s investment in August 2024, OnePoint has grown by roughly $3 billion in assets and shifted its business from being a primarily 1099 advisor workforce to now having 85% of its AUM represented by W-2 advisors.

“We've completely restructured our firm from the capital position, meaning that now we have the ability to bring on 1099 advisors as well as equity partners, which was not available to us prior,” OnePoint BFG CEO Andy Schwartz told InvestmentNews. “When I talk to advisors who we're recruiting, the big difference is we are private equity invested, we are not private equity owned. This is a firm that was founded by advisors, that is run by advisors and will continue to have its majority ownership be advisors.”

Schwartz added that OnePoint has about 22 advisors who are equity owners in the firm. He said OnePoint has had about $1.2 billion in inorganic growth since Rise’s minority investment, and aims for about $5 billion in inorganic growth targets per year going forward.

Bleakley Financial Group LLC will remain as the firm’s registered legal name on SEC filings, alongside a “doing business as” OnePoint BFG Wealth Partners. The firm was originally founded in 1985, but its partner namesake Gary Bleakley left the firm 25 years ago.

OnePoint’s four leading principals today consist of Andy Schwartz, his brother Scott Schwartz, Jack Cooney, and Mike Axelrod.

“In another couple of years, my belief is they will be five-times their valuation that they were a year ago,” Duran said of Bleakley (OnePoint) in a May 2025 interview with InvestmentNews. "And every one of the advisors will get to decide, do we now bring in a different investor who's going to put $500 million to have a minority stake?”