JPMorgan to donate $5M via Facebook

JPMorgan Chase is letting Facebook users help decide how to give away $5 million.
JAN 27, 2010
JPMorgan Chase is letting Facebook users help decide how to give away $5 million. The idea is to get small, local charities on Chase's radar. The "Chase Community Giving" will let Facebook users choose from more than half a million charities that have an operating budget of less than $10 million apiece. The 100 charities getting the most votes will each receive $25,000 from Chase. In the program's second round, one of the 100 will get a grant of $1 million, determined by a Facebook vote that begins Jan. 15. JPMorgan Chase & Co. donates about $100 million a year to non-profit organizations, mostly higher-profile, larger ones such as the American Museum of Natural History in New York. The $5 million is on top of that.

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