Mission Wealth is strengthening its presence in the Lone Star state as it kicks off its 2025 deal calendar.
The fim has announced a merger with Houston-based Logic Capital Management, a financial advisory firm managing over $400 million in assets.
The deal represents Mission Wealth’s first partnership of 2025 and its largest integration to date. As part of the agreement, Logic Capital's founder, Toby Whitby, and senior wealth advisor, Donnie Roberts, will join Mission Wealth as equity partners, bringing the total number of partners at the firm to 51.
“This merger marks an exciting chapter as we expand our footprint into Houston, one of the nation’s most vibrant and economically dynamic cities,” Matthew Adams, CEO and managing partner at Mission Wealth, said on Tuesday. “By combining our resources and expertise, we can provide an even higher level of service, helping more clients achieve their financial goals.”
Founded in 2006, Logic Capital Management specializes in financial planning and investment management for individuals, families, business owners, and professionals in the Houston metro area. Along with Whitby and Roberts, wealth advisor Paige Guinn and senior client service representative Mallory Blanton will also join Mission Wealth.
The firm emphasized that the transition would be seamless, with additional resources being provided to enhance client services.
“The team at Mission Wealth impressed me from the very beginning. I knew I had found good people to partner with on behalf of all Logic Capital constituents. The future is bright,” said Whitby.
This merger increases Mission Wealth’s nationwide reach to over 3,900 client families and pushes its total assets under management to more than $10.6 billion.
In October, Mission Wealth deepened its presence in the Midwest via a merger with Stonepath Wealth Management.
Merrill's latest hires span Colorado to Louisiana, even as industry-wide recruiting data suggests the firm is losing almost as many advisors as it gains.
The $36 million buy allegedly hid inflated books and a $50 million diversion.
“An award citing emotional distress is very unusual,” an industry executive said.
New EBRI research found workers who participated in employer financial education reported higher confidence, literacy and financial satisfaction.
Beyond operational excellence, the winning advisors of the future are the ones who can reach across multiple disciplines without discarding specialist skills.
Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains
Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income
