Nebraska bumps up sales commission in revamp of 529 plans

AUG 13, 2010
Nebraska is giving its Section 529 college savings plans a make-over by adding funds, lowering fees and increasing the sales commissions for financial advisers who sell its national plan. The facelift comes as Nebraska taps First National Bank of Omaha to replace Union Bank and Trust Co. as program manager of its direct- and adviser-sold plans. The Nebraska state treasurer signed the contract with First National June 1. Under the new agreement, First National will enter the 529 market and manage Nebraska's direct- and adviser-sold versions of College Savings Plan of Nebraska, as well as its TD Ameritrade Plan, which is available only through TD Ameritrade Holding Corp.'s platform, said Rachel Biar, assistant treasurer with the Nebraska Treasurer's Office. The plans combined have about $2 billion in assets. Starting next year, the program management fee for the state's 529 plans will be reduced to 29 basis points, from 60 basis points. The state also is eliminating the $20 annual administrative fee, Ms. Biar said. At the same time, the state is increasing the payouts to advisers who sell its plan. Currently, there is a 3.5% upfront sales load on Class A shares of the plan, 3 percentage points of which goes to the adviser. Under the new plan, the upfront sales charge will be 4.75%, 4 percentage points of which will go to the adviser. The trail will remain 0.25%. For C shares, the plan will pay advisers 1%, up from 0.65%. “We did an extensive study and determined that the current fees going to advisers were not industry standard,” said Deborah Goodkin, vice president in charge of college savings plans at First National. The new plans are adding a slew of funds managed by American Century Investments, The Dreyfus Corp., Federated Investors Inc., Fidelity Investments, Goldman Sachs Asset Management, State Street Global Advisors, T. Rowe Price Group Inc., The Vanguard Group Inc. and First National's own fund family, FirstFocus Funds. The plan also is adding an index-based, age-based fund option and index-based target risk option, Ms. Goodkin said. “Under the existing plan, the direct- and adviser-sold plans looked very similar,” she said. “Now they won't.” E-mail Jessica Toonkel Marquez at [email protected].

Latest News

Mercer Advisors lands third-biggest deal to date with Full Sail Capital
Mercer Advisors lands third-biggest deal to date with Full Sail Capital

With over 600 clients, the $71 billion RIA acquirer's latest partner marks its second transaction in Oklahoma.

Fintech bytes: FP Alpha rolls out estate insights feature
Fintech bytes: FP Alpha rolls out estate insights feature

Also, wealth.com enters Commonwealth's tech stack, while Tifin@work deepens an expanded partnership.

Morgan Stanley, Atria job cut details emerge
Morgan Stanley, Atria job cut details emerge

Back office workers and support staff are particularly vulnerable when big broker-dealers lay off staff.

Envestnet taps Atria alum Sean Meighan to sharpen RIA focus
Envestnet taps Atria alum Sean Meighan to sharpen RIA focus

The fintech giant is doubling down on its strategy to reach independent advisors through a newly created leadership role.

LPL, Evercore welcome West Coast breakaways
LPL, Evercore welcome West Coast breakaways

The two firms are strengthening their presence in California with advisor teams from RBC and Silicon Valley Bank.

SPONSORED Beyond the dashboard: Making wealth tech human

How intelliflo aims to solve advisors' top tech headaches—without sacrificing the personal touch clients crave

SPONSORED The evolution of private credit

From direct lending to asset-based finance to commercial real estate debt.