Serenus Wealth Advisors, an independent RIA catering to high-net-worth individuals and families, is wasting no time on its growth strategy as it officially breaks ground in the East Coast.
The new location in New York will be led by Graham K. Mandl, who joins the recently launched wealth firm as a partner.
Mandl, who has over a decade of experience working with affluent clients, will oversee the firm’s presence in the Tri-State Area of New York, New Jersey, and Connecticut.
“Having worked with Graham earlier in our careers, I have seen firsthand how committed he is to helping clients and families achieve financial peace of mind that lasts a lifetime,” Kara Boccella, founder and managing partner of Serenus Wealth Advisors, said in a statement on Thursday. “He will bring our holistic, client-focused approach to New York—and with this bicoastal presence, we will be able to serve as trusted partners, day in and day out, to high-net-worth individuals and families across the country.”
Prior to Serenus, Mandl most recently served as managing director at Certuity and previously held a senior financial advisor role at Merrill Lynch. Before that, he was very briefly registered as a broker at UBS, according to his BrokerCheck profile.
“Graham’s commitment and expertise align with our focus on simplifying complex financial situations for clients – and providing them with the personalized strategies and insights to make the most well-informed decisions,” said Devon M. Galindo, partner at Serenus Wealth Advisors.
Mandl, who works with a broad subspectrum of the rich and famous such as entrepreneurs, executives, and professional athletes, said the firm’s focus on holistic advice and personalized planning was a key factor in his decision to join. “The client-centric culture emphasizing personalized services and planning makes Serenus Wealth Advisors a natural fit for me,” he said.
The California-based RIA, which launched in July, oversees $1.2 billion in assets under management. It has experienced steady growth since then, expanding its client base by nearly 10 percent. Plans are also in place to add two staff members at its Santa Monica headquarters in early 2025.
Merrill's latest hires span Colorado to Louisiana, even as industry-wide recruiting data suggests the firm is losing almost as many advisors as it gains.
The $36 million buy allegedly hid inflated books and a $50 million diversion.
“An award citing emotional distress is very unusual,” an industry executive said.
New EBRI research found workers who participated in employer financial education reported higher confidence, literacy and financial satisfaction.
Beyond operational excellence, the winning advisors of the future are the ones who can reach across multiple disciplines without discarding specialist skills.
Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains
Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income
