Online giving making gains, but at a slower pace

While charitable giving using the Internet continues to rise, the pace is slowing down due to the recession, according to a survey published yesterday by The Chronicle of Philanthropy.
MAY 06, 2009
While charitable giving using the Internet continues to rise, the pace is slowing down due to the recession, according to a survey published yesterday by The Chronicle of Philanthropy. In its annual survey, including 203 non-profit organizations, the number of online gifts grew by a median of 28% in 2008, according to the Washington-based newspaper, which reports and researches philanthropy. The increase was less than the 42% median growth rate reported in 2007 and the 45% median found in 2006, it reported. Still, online giving represented only a small portion of the donations received by most of the groups. For 101 groups in the survey, online giving accounted for less than 1% of donations. But 10 groups received more than 10% of their contributions online, it found.

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