Osaic adds $1.1B AUA firm to W-2 channel, Prospera welcomes new recruit

Osaic has announced that a firm overseeing around $1.1 billion in assets under administration has joined its supported indie channel in California.

The latest addition to the firm’s Empowered Independence model is Veater Financial Group led by George Veater, its president and financial professional. VFG has been affiliated with Osaic since 2020 and includes three financial professionals (one CFP accredited) and four support staff who all become W-2 employees.

“Veater Financial Group has always been about delivering holistic, fee-based planning with integrity and clarity,” explains Veater. “Joining Osaic’s Empowered Independence channel enables us to deepen that commitment. We gain the operational infrastructure and strategic partnership needed to grow, while freeing our team to focus on what matters most - supporting clients and shaping the future of our practice.”

Veater will have an expanded role within Osaic, specifically within the Empowered Independence channel and especially within the Western region. As well as collaborating on how to drive organic growth, he will also work with Osaic on succession planning and long-term expansion for VFG.

“The transition of Veater Financial Group represents the continued momentum and appeal of Osaic’s flexible operating model for advisors, including our Empowered Independence channel,” says Jamie Price, president and CEO of Osaic. “George and his team built a high-quality, planning-centric practice that fits seamlessly within our ecosystem. We’re excited to partner with them as we deliver the scale, support and strategic resources that will accelerate their next chapter.”

Prospera welcomes NYC firm

Meanwhile, Prospera Financial Services has welcomed New York City advisory practice Alphera Wealth Advisors.

Alphera was founded by financial advisor Christina McCaughey, RICP, whose industry experience began in 2005 with Credit Suisse and also includes Barclays Capital, State Street Global Markets, AXA Advisors, and Ameriprise Financial Services.

“For over twenty years, I worked on Wall Street supporting major financial institutions with complex projects, always focusing on detail, excellence, and results,” says McCaughey. “I apply the same dedication to my advisory practice, aiming for lasting value for clients and their families. When considering how to operate independently at this level, Prospera was clearly the right fit.”