Pensionmark Financial Group, the prominent financial advisory firm and division of World Insurance Associates, is starting afresh with a new brand identity.
Effective immediately, Pensionmark has rebranded itself to World Investment Advisors, a move meant to better reflect the firm's extensive financial services platform and align with its parent company, World Insurance Associates.
World Insurance Associates, the rapidly growing US insurance brokerage, acquired Pensionmark in March 2022. The firm now manages $55 billion in assets under advisement, spanning its institutional and wealth management divisions, and includes 392 registered financial advisors. Its wealth management division has grown substantially from $1 billion to $11.5 billion in AUM over the past two years.
The rebrand is part of a broader strategy to attract independent wealth management practices, with the aim of providing a blend of personalized service and centralized technological support.
"Between several pivotal acquisitions and recent enhancements to our platform capabilities, we felt it was time to move to a brand that reflects the evolution of the firm and our vision for the future," Troy Hammond, CEO of World Investment Advisors said in a statement Wednesday.
"We are extremely proud of our Pensionmark roots and maintain our commitment to implement innovative solutions for our advisors and their clients," he said.
To support the firm’s ongoing organic growth and acquisition strategies, World Investment Advisors intends to build on the strong foundation established by Pensionmark while maintaining its culture, core values, and standards.
"Pensionmark has quietly but deliberately built itself into a full-service wealth management enterprise focused on serving fee-based advisors who support a sophisticated client base," Hammond added.
He highlighted the firm’s “expertise in retirement plans, risk management and insurance solutions” as well as the “scalable and innovative resources” provided through its parent World organization, which received significant private equity investments from Charlesbank Capital Partners in 2020 and Goldman Sachs Asset Management in 2023.
Anthony Arnold, managing director in private equity at GSAM, said his firm will “continue to support World's insurance and financial services solutions through our network and access to capabilities within Goldman Sachs.”
While the firm will conduct all new business under the World Investment Advisors brand, it will maintain the original leadership, employees, office locations and legal documentation from its past life as Pensionmark.
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