Prime Capital Financial reshapes C-suite as it leans into national growth

Prime Capital Financial is reshaping its leadership ranks as it continues an aggressive national expansion strategy that has seen its assets under management double and its footprint broaden across key retirement and wealth markets.

The Overland Park, Kansas-based RIA said Thursday it has named Scott Duba president and promoted Will McGough to chief investment officer.

Duba, who joined the firm in 2021, previously served as CIO and president of wealth management, overseeing an investment platform that grew from roughly $20 billion to more than $40 billion in assets under management. During that stretch, Prime Capital Financial pushed deeper into alternatives and bolstered its tax advisory, multifamily office, financial planning, and insurance capabilities.

As of May 31, 2025, the firm had more than 400 professionals across the 40-plus markets it serves in the US.

As president, Duba will take on broader firmwide responsibilities, working with advisors and senior leaders on strategy, operations and growth. Chief executive officer Glenn Spencer pointed to his “exceptional leadership [that] has guided our firm through a period of extraordinary growth.”

McGough, who joined Prime Capital Financial in 2023 as director of investments and became deputy CIO in 2025, steps into the CIO role with more than 20 years of experience across asset and wealth management, capital markets, retirement solutions, and financial technology. He will oversee investment strategy, portfolio management, trading and research, leading a team of more than a dozen investment professionals and continuing to expand the firm’s offering across public and private markets.

Duba pointed to McGough's “rare combination of deep knowledge, forward-thinking innovation and an incredible commitment to produce results for all of our clients,” with an expectation that his leadership will keep the platform evolving for both clients and advisors.

The leadership changes come on the heels of several moves that signal Prime Capital Financial’s push to scale as a multi-line advisory platform. In December, the firm recruited ERISA expert Fred Reish to lead fiduciary and ERISA efforts within its retirement practice, giving its plan sponsor and advisor clients direct access to one of the most prominent voices in retirement policy and governance.

ERISA has come under the spotlight for advisors working with retirement plans following President Donald Trump's executive order last year encouraging the adoption of alternative investments in 401(k) plans, including private investments. As part of that effort, the Department of Labor submitted a proposed rule to draw brighter lines around the duties fiduciaries would have in incorporating alternative investments into retirement plans.

"The Trump administration is clearly committed to freeing up private‑sector businesses to work with plans for new products, new services, and creativity,” employee benefits lawyer Fred Reish told InvestmentNews in a recent interview. “Advisors and fiduciaries are going to have to be particularly careful about distinguishing between new or changed things that are good and those that are bad. 

Earlier this week, Prime Capital Financial also announced the acquisition of Bradshaw Rogers Financial Partners, a planning-led wealth management firm in Salisbury, N.C., with $600 million in assets under management. Founders Trent Bradshaw and Brandon Rogers joined as partners, bringing a tax-focused advice model that aligns with the firm’s newly launched tax advisory practice.

Spencer said the latest leadership appointments are part of a broader effort to build a “durable, best-in-class organization” as client needs grow more complex, pointing to integrated wealth, retirement, tax, and insurance capabilities as central to Prime Capital Financial’s long-term growth plan.