Red Zone Calculator

Red Zone Calculator
Measure your firm's and your clients' profitability
OCT 14, 2019

Do you have any clients below an optimal profitability level? Armed with InvestmentNews data, this tool determines your client's profitability. Complete the information below about your overall client base, as well as individual client/AUM levels and the calculator will return a “score”, providing the benchmark and assessing if you're above or below optimal profitability levels.

After filling out information in the top left table, the table on the right will show how your firm's client profitability metrics compare with competitors of similar size.

A graph will also appear directly below the two tables that demonstrates how different client segments typically contribute to firm profitability for a business your size. The green bars show the typical client composition of similar-sized firms, based on client asset levels. The yellow line shows the contribution each client segment makes to the total percentage of firm profits; this line is also based on industry averages for similar firms.

Institutional view

Input your firm's information

Firm size
Annual Revenue
AUM
Annual profit
Clients
# of professionalsNumber of client-facing professionals at your firm

How does your firm compare?

Your FirmTypical Firm
Revenue per Client--
Total Clients--
Profit per Client--
AUM per Client--
Revenue Yield on AUMFirm revenue divided by firm assets under management--
Billings per Client Service HourFirm revenue divided by 1300 hours per year spent with clients divided by "# of professionals"--
Average hours per client1300 hours per year spent with clients multiplied by "of professionals" divided by "Clients" --

Breakout of advisory firm clientele and profits by client asset levels

Chart displays data for the typical advisory firm in selected revenue band

This section shows whether an individual client is profitable, and what a firm might need to change to make them profitable. After inputting client information in the table on the left, the table on the right will show how that client compares with the average client at a firm your size, based on several revenue and profitability metrics.

A chart below those tables will then provide a visual gauge of how profitable that client is relative to other clients at firms in the same revenue band. For example, a client in the 90th percentile would be more profitable than 90% of clients at an average firm your size. You can change the client data in the left-hand table to see how altering the client fee or assets will make the relationship more or less profitable.

Individual view

Input your firm and client information

Firm size
Client fee
Client Assets
Hours spent per client (annually)

Is your client profitable?

Your ClientAverage Client
Client fee--
Client revenue--
Client profit--
Profit margin--
Annual client hours--
Hourly client revenue--

Range of client profitability for a typical advisory firm of your size

Chart displays client profitability data for the typical advisory firm in selected revenue band

Latest News

A year after sale, Commonwealth Financial and LPL start cutting staff
A year after sale, Commonwealth Financial and LPL start cutting staff

Commonwealth Financial joins a number of firm that have recently cut jobs.

Pension funds sue Primoris, allege it hid solar cost overruns from investors
Pension funds sue Primoris, allege it hid solar cost overruns from investors

A slow drip of disclosures, an executive exit, and a stock that fell hard before the suit landed

Unpaid caregivers face steeper financial hurdles on path to retirement, EBRI finds
Unpaid caregivers face steeper financial hurdles on path to retirement, EBRI finds

New research finds unpaid caregivers are more likely to struggle with debt, lower savings and diminished retirement confidence than non-caregivers.

Volatility: Best and worst of times
Volatility: Best and worst of times

Large broker-dealers and registered investment advisors have, since 2020, been developing or sticking to strategies and tactics to combat the pain of intense, short-term market volatility

Want to win in the advisor wars? Then make sure you’re offering plenty of choices
Want to win in the advisor wars? Then make sure you’re offering plenty of choices

Centaurus Financial touts its independence as a key selling point at a time when many firms are being swallowed up.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income