Securities America program aims to groom million-dollar producers

Broker-dealers continue to look for ways to boost sales. One strategy: help employees get better at selling. That approach seems to be paying off for graduates of a program launched last year by Securities America Inc. to help its advisers learn to be million-dollar producers. To date, 20% of advisers who completed the Next Level Coaching Program have seen a 60% increase in fee-based assets under management, the company announced today. The first group of advisers graduated from the year long program in July. Contract advisers who finish the program and achieve a 60% increase in fee-based assets under management will get tuition reimbursement for the program's $4,495 cost and a $2,100 travel stipend. They have three years to hit the target. “As you can imagine, we are extremely excited about the success of the program so far,” Paul Lofties, the company's vice president of acquisitions and product, said in a statement.