Social engagement platform for RIAs powers up with AI partnership

Social engagement platform for RIAs powers up with AI partnership
Solution aims to streamline advisor workflow while remaining complaint.
AUG 26, 2024

A social engagement platform that provides a secure platform for registered investment advisors to connect with their clients has added an extra element – artificial intelligence.

Fynancial, which says it is the ‘first private social financial platform for the wealth management industry’ enables advisors to use direct messaging rather than email. It is compliant with the SOC2 standard of cybersecurity compliance.

The platform is powering up its offering through a partnership with Artificial Intelligence Risk, Inc, a leader in AI governance, risk, compliance, and cybersecurity software. The integration of AI Risk’s proprietary AIR-GPT technology will provide a secure AI solution for advisors.

“Our partnership with AI Risk is a testament to our commitment to providing advisors with the most advanced and secure tools available,” said Patrick Parker, Chief Product Officer at Fynancial. “By incorporating AIR-GPT into our platform, we are enabling advisors to leverage the benefits of AI while adhering to strict regulatory requirements and giving their clients the best service possible.”

The solution is designed to streamline advisor workflow and productivity, bringing several other AI functions into a single platform.  Among the evolving use cases for the AI solution are:

⦁    Pre-meeting Readouts: Consolidating client information into easily digestible summaries.
⦁    Audio Transcription: Transcribing client meetings, extracting action items, and generating meeting notes.
⦁    Predictive Responses: Providing AI-powered suggestions for client communications.
⦁    AI-Assisted Writing: Generating marketing content and client correspondence.
⦁    Sentiment Analysis: Assessing client sentiment across various communication channels.

“We are thrilled to partner with Fynancial to bring the power of AI to wealth management while maintaining the highest standards of security and compliance,” said Alec Crawford, founder and CEO of AI Risk. “By combining Fynancial’s robust platform with AIR-GPT’s advanced capabilities, we are empowering advisors to enhance efficiency, improve client experiences, and mitigate risks all while meeting anticipated SEC compliance rules around AI and cybersecurity.”

Latest News

Mesirow acquires part of flexPATH in second retirement deal of 2026
Mesirow acquires part of flexPATH in second retirement deal of 2026

Chicago-based Mesirow Fiduciary Solutions adds flexPATH's plan-level outsourced fiduciary book, boosting its retirement market reach to $164 billion.

Advisor moves: LPL lands $350M veteran advisor duo in Florida
Advisor moves: LPL lands $350M veteran advisor duo in Florida

Also, Raymond James's employee advisor channel adds breakaways from Wells Fargo and Stifel, while UBS welcomes an ex-Morgan Stanley duo in Indiana.

SEC accuses crypto firm founder of running $425 million Ponzi scheme
SEC accuses crypto firm founder of running $425 million Ponzi scheme

It promised guaranteed principal and 10% monthly returns. The SEC says it invested nothing.

MassMutual Ascend tops $2 billion in RIA annuity sales as advisors warm to income products
MassMutual Ascend tops $2 billion in RIA annuity sales as advisors warm to income products

Ten years after entering the fee-based annuity market, MassMutual Ascend says nearly half its lifetime sales came in the past two years alone – but barriers remain among fee-only advisors.

Fintech bytes: Wealth tech firms target advisor productivity with new integrations
Fintech bytes: Wealth tech firms target advisor productivity with new integrations

Amplify, WealthReach, Zeplyn and Zocks have unveiled partnerships aimed at automating portfolio management, content creation, account opening, and client communication.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income