State Street’s program teaches the ABCs of finance

State Street Global Advisors launched a campaign today designed to help financial advisers become resources to parents who want to teach their children about finances. “The recent economic downturn has underscored the importance of teaching children prudent saving, spending and credit skills,” Gary MacDonald, managing director at SSgA, said in a statement. The Boston-based firm designed this program to help advisers teach their clients’ how to raise financially responsible children. As part of the campaign, there are several components available to advisers. The campaign includes a webcast, “The ABCs of 123s,” geared for advisers to help explain the importance of finances to their children. SSgA also released a white paper, “From Piggy Banks to Prosperity: How to Help Clients Raise Money-Smart Kids,” which includes specific ideas and insights for advisers about how to integrate financial literacy into their practice. The campaign also includes “Raising Financially Independent Children: It’s as Easy as ABC, 123!” which is an educational guide that advisers can give to their clients to help parents teach important money skills to their children.